Adobe and Amazon Ads help empower businesses to deliver high-impact marketing campaigns at scale.
06-16-2025
Businesses today are navigating unprecedented pressure to create more content, in more formats, for more audiences, without compromising brand consistency or speed to market. Personalized, performance-ready creative is no longer a competitive advantage — it’s the baseline.
That need for content is rising rapidly. Between now and 2027, 71% of marketers expect content demand to grow by at least 5x. Meeting that scale without sacrificing quality or speed requires more than just manual effort. It takes the right technology working together.
To meet this demand, Amazon Ads is working with Adobe to help businesses accelerate campaign delivery, streamline production and activate content that’s both impactful and on-brand. By integrating Adobe’s enterprise creative and customer experience technologies across Amazon Ads and AWS, this collaboration simplifies how creative and marketing teams bring ideas to market.
Adobe and Amazon Ads are delivering new integrations and offerings that help brands accelerate marketing campaigns and customer experiences:
- Accelerate campaign creation: Through Adobe GenStudio for Performance Marketing, businesses have a generative AI-first application for quickly creating display ad variations asset variations for Amazon’s ad channels. This workflow empowers creative and media teams to move faster, delivering personalized and on-brand campaigns.
- Scale infrastructure: Adobe Experience Platform (AEP), along with key applications like Real-Time CDP, Journey Optimizer and Customer Journey Analytics, is available on AWS. This allows Amazon’s enterprise clients to deploy Adobe’s marketing and experience tools with the flexibility, scalability and compliance-readiness required to operate globally.
- Enable privacy-forward performance optimization: The integration between Adobe Real-Time CDP and Amazon Ads Conversions API gives marketers the ability to securely activate first-party data and optimize campaign performance with stronger attribution insights, driving business outcomes while upholding data governance and privacy standards.
- Support enterprise agility: Amazon is part of Adobe’s Agent Orchestrator ecosystem, supporting interoperability amongst AI agents in different ecosystems as teams embrace agentic AI to augment their daily work and drive better results. Adobe’s purpose-built AI agents, including the Data Insights Agent and Product Support Agent, help enterprise teams automate reporting, campaign planning and support workflows, freeing time for high-impact creative and strategic work.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalized customer experiences. With collaborators such as Amazon Ads, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes—from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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