These Solution Partners have demonstrated deep product expertise, implementation experience, and joint go-to-market investments with GenStudio for Performance Marketing. These partners can help you implement technology and creative solutions to realize your customer experience vision.
Generate high performing content faster with Adobe Solution Partners.
Our vision at Adobe is for marketing and creative teams to collaborate in real time — using GenStudio for Performance Marketing — to generate, activate, and optimize their marketing campaigns. We want our customers to get up and running quickly with GenStudio for Performance Marketing which is why we have launched Rapid Deployment Solutions powered by our Solution Partners.
We want our customers creating and activating campaign content within weeks of getting access to GenStudio for Performance Marketing. Here are the three ways Solution Partners are helping brands increase their content velocity and campaign performance using GenStudio for Performance Marketing.
1. Strategic advisory.
Generative AI is transforming how marketing departments operate. Adobe Solution Partners can advise on best practices for people, processes, and technology architecture to realize the benefits of GenStudio for Performance Marketing from initial pilot phases to full scale transformations.
In strategic advisory, Solution Partners will reimagine your marketing operations and workflows to reduce the time it takes to create key visuals or asset variants. They can help you manage your human capital to decide who should do what and when in the content supply chain. This will allow marketers to create their own content without sacrificing approvals and governance. Strategic advisory services can also help organizations work towards implementing generative AI using Adobe Firefly and large language models (LLMs) for copy generation.
The output of this stage is a clear roadmap to implement and scale the use of generative AI in your marketing operations.
2. Implementation.
Once you have a plan, Solution Partners can complete the setup, implementation, and integration of GenStudio for Performance Marketing for your marketing resources, creative agencies, or media agencies.
Setup.
Getting up and running quickly with GenStudio for Performance Marketing is critical. In general, these are the setup tasks your Solution Partners can support:
- Oversee provisioning and user access for your team, including designating who will create content using generative AI and who will review and approve experiences.
- Gather and upload your brand guidelines into the application.
- Gather and upload target personas and products you will use to personalize your content.
- Upload key visual assets into the built-in storage or integrate with Adobe Experience Manager Assets for asset re-use.
- Create and upload templates for your channel types — including Meta, LinkedIn, email, display ads, and web banners.
- Integrate with your Meta ad accounts for activation and insights so you can publish and analyze ad performance data.
Content generation.
Once you have your brand guidelines, templates, and content loaded, you can start generating ads and emails. Your Solution Partner can test to optimize copy and image generation for your brand guidelines and specified channels and configure review and approval workflows, including integration with Adobe Workfront.
With this new generative AI-powered capability, you can create variants of campaign assets to unlock the following use cases:
- Test and experiment with more content variations.
- Personalize content to offers, products, and segments.
- Optimize content based on performance insights.
- Localize content across geos and languages.
- Jump on a trend quickly with on-brand content.
- Generate content for underserved brands, audiences, and regions.
Your partner can train you how to create content yourself, or you can fully outsource content production to your partner for turn-key operations.
Activation.
Once your team is cranking out approved ads and emails, you need to get them published to the downstream channels including paid social and email. GenStudio for Performance Marketing includes built-in activation features for Meta, Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, and Marketo Engage. And we have more integrations coming soon.
Your Solution Partner can publish ads and emails to your most important channels. And if we don’t support a specific destination, your partner can integrate directly using our new extensibility architecture powered by Adobe App Builder.
Campaign and content insights.
GenStudio for Performance Marketing includes paid media insights so you can quickly turn insights into new campaign content. Out of the box, we can import six months of historical Meta ad performance data so you can see how your paid media campaigns are performing. But what’s truly unique is Adobe’s AI-powered content analytics, which can tag all the creative — including images and videos — from your Meta Ads accounts so you can see which underlying attributes are driving the most engagement and conversion.
Imagine being able to understand if creative with people or landscapes perform better, or if neutral tones versus vibrant colors resonate with a certain audience. This is possible directly within GenStudio for Performance Marketing.
Your Solution Partner can set up these ad integrations and conduct periodic performance reporting so your creative and marketing teams can quickly improve your next campaign. Partners can also export data insights into third-party business intelligence platforms for further analysis.
Architecture and integrations.
GenStudio for Performance Marketing has robust features available right away. Many customers have complex marketing architectures that require integration with third-party systems, including digital asset management, work management, review and approval systems, and activation channels such as email marketing tools. Partners with Rapid Deployment Solutions can support integrations with these applications and custom third-party applications including App Builder Extensibility Framework.
We’ve launched an extensibility framework for Solution Partners to extend and integrate GenStudio for Performance Marketing for this exact purpose.
GenStudio for Performance Marketing includes built-in integrations to a variety of Adobe and third-party applications including:
- Adobe Experience Manager Assets
- Adobe Workfront
- Adobe Express
- Adobe Journey Optimizer
- Adobe Marketo Engage
- Meta for Activation and Insights
3. Operations.
Once you’re up and running with GenStudio for Performance Marketing, you’ll want to scale to include more users and channels. Your Solution Partner can support and supplement your staffing model with training and fully outsourced resourcing including train-the-trainer models to coach your team on prompting best practices. Many customers also choose to outsource some or all the steps in the workflow to their partners for turn-key operations.
Join us at Adobe Summit.
Congratulations again to our Solution Partners for developing these Rapid Deployment Solutions for GenStudio for Performance Marketing.
If you’re attending Adobe Summit 2025 in person, please join us at the Innovation and Roadmap Session to hear more about our Rapid Deployment Solutions for GenStudio for Performance Marketing.
If you’re attending Summit virtually, please join one of our online sessions to learn more about GenStudio for Performance Marketing.
Ed Kennedy is a product strategy and product marketing leader at Adobe. Ed has spent over 15 years in consulting and enterprise software. During his career Ed has overseen more than 200 implementations of enterprise marketing and commerce solutions for the world’s largest brands. Prior to joining Adobe, Ed was a product strategy director at Optimizely and held previous executive positions at global consulting firms and creative agencies.
