Advertise to the right customer with behavioral segmentation — an overview and definition

Professional reviewing behavioral segmentation.

In this article, you can expect to learn:

Definition of behavioral segmentation

Behavioral segmentation refers to the process of grouping users based on their previous actions in the customer journey. A group of users with similar behavioral profiles is known as a segment.

Purpose and importance of behavioral segmentation

Behavioral segmentation is important because it helps you:

Characteristics of behavioral segmentation

A few of the most common segments that customers are grouped by are their age, gender, location, income, and occupation. Additionally, their buying behavior, consumer status, personality, and loyalty can be analyzed and similarly grouped.

Pros and cons of behavioral segmentation


Explore the pros of behavioral segmentation:


Here are a few disadvantages to behavioral segmentation:

Types of behavioral segmentation

Four types of behavioral segmentation.

It’s useful to understand the different groupings of consumers. Here are a few types of behavioral segmentation:

Continue studying behavioral segmentation through these topics:

A personalization solution built for marketers — based on historical behavior

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