Adobe GenStudio unites and accelerates the content supply chain with generative AI

There isn’t a marketing organization out there that isn’t keenly aware of the skyrocketing demand for high-impact, personalized content. And that demand is expected to grow 5x in the next two years alone. Marketing and creative teams are struggling to create enough high-quality, on-brand, personalized content while managing costs.

The truth is, the content supply chain - the process of bringing together people, tools, and workstreams to effectively plan, create, produce, deliver, and measure content — is incredibly complex, spanning multiple teams, workstreams, and technologies. It’s no wonder nearly 9 out of 10 marketing organizations say they struggle to manage content through the entire lifecycle.

Generative AI is redefining what is possible when it comes to creating customer experiences. The industry is buzzing with generative AI’s potential to completely change the way content is created. It can take content creation from hours or days to mere minutes. However, we’ve also heard our customers express interest in ensuring the generative AI they use is safe and legal for marketing experiences and that quality must be maintained. Marketers want to know how they will manage approval and quality control if more people are creating more AI-generated content. In short, how do companies leverage generative AI across the organization while staying on-brand and ensuring that content quality remains high?

Announcing Adobe GenStudio (in development)

We've been listening closely to our customers and are thrilled to announce a new Adobe generative AI product built with the needs of the marketers and agencies, from small businesses to large enterprises in mind. Adobe GenStudio is an innovative, generative AI-first product that unites and accelerates the content supply chain in a single, stand-alone application with intuitive tools built for any marketer to pick up and use right out of the box.

From content ideation and creation to activation across apps and publishers to measuring performance, GenStudio brings together workstreams that would typically take navigating between at least five separate applications across the content supply chain, enabling a whole new group of employees to engage in the content lifecycle. With a generative AI-first approach, GenStudio is the only product in the market that brings together key innovations at each step in the content supply chain to empower non-technical users to accelerate the content supply chain with generative AI — completely transforming the marketer’s job.

Natively built atop Adobe’s content supply chain products

GenStudio is natively built with shared services and architecture from Adobe’s best-of-breed content supply chain applications like Adobe Workfront, Adobe Experience Manager Assets, Adobe Express, Adobe Firefly, and Adobe Customer Journey Analytics. This means that GenStudio users can easily extend the application and add depth and governance with seamless connections to the other applications. Key shared services like approved assets, tasks, workflows, marketing plans, and content calendars natively integrate between Adobe applications making it even easier for marketing teams to collaborate and get work done.

Generative AI with security and trust built in

GenStudio increases content velocity and scale while maintaining governance and alignment to campaign and brand strategy. GenStudio leverages the full power of Adobe’s commercially safe and best-in-class generative AI — Adobe Firefly. Not only does Firefly bring the highest quality and breadth of models, it’s designed to be commercially-safe and is developed with enterprise use cases in mind and with trust built in. The ability to train Firefly on a brand’s look and feel with custom models while limiting editable elements with locked templates ensures brands maintain control. GenStudio’s built-in brand check immediately notifies creators if images or copy do not align with brand style or tone, the reasons why, and helps them enter new prompts that meet brand guidelines.

How GenStudio works for marketers or agencies

Out of the box, GenStudio offers capabilities from across each of the building blocks of the content supply chain — workflows and planning, creation and production, asset management, delivery and activation, and reporting and insights.

Users can start creating right away from GenStudio’s home page where they’ll find brand-approved content to start exploring for adaptation or re-use. They can also get a top-level view of recent work, campaigns, and content performance insights. From there, they can get to work instantly, whether it’s starting with a new task assigned to them, like a refresh to an existing campaign, or using performance insights to either amplify what is working or remixing and editing what isn’t — all with the power of generative AI. The simple and intuitive interface allows marketers to easily get work done on day one!

Create

The creation capabilities of GenStudio — built on Adobe Firefly — fundamentally change how organizations create and generate on-brand content.

Marketers have access to recent work, templates, and a simple generative AI workflow to create and generate high performing, on-brand content. For example, if a marketer is tasked with refreshing an existing campaign they can do so with just a few clicks and a simple prompt and quickly generate a new ad or email. When new content or variations are created, GenStudio automatically runs a brand check to ensure new content is on-brand, and users can activate approval workflows directly from the application.

Content

GenStudio allows marketers to find, edit, reuse, and share approved assets and marketing content. This helps companies reduce the resources spent on recreating content from scratch for every campaign. GenStudio lets marketers self-serve and easily find, edit, and remix already approved content while staying within brand guardrails.

Leveraging the technology of Adobe Experience Manager Assets, GenStudio creates one central source to find, edit, and download brand approved content. GenStudio’s intuitive content portal makes it easy to upload and distribute marketing content from any asset repository.

Adobe Express is also built into GenStudio so marketers can easily edit and repurpose any asset directly within the application. Features like locked templates further ensure changes and edits are on-brand by enforcing locked elements like position, format, color, and font usage. Marketers can also use generative AI tools to generate on-brand copy variations and automatically resize and create asset variations for any channel.

Campaigns

GenStudio gives marketers a centralized view of all campaigns, both planned and active, with filters allowing them to view by channel, launch date, product, language, and other campaign details. Marketers can quickly capture campaign data by leveraging generative AI to turn unstructured campaign briefs into structured campaign objects with associated metadata. This helps ensure marketing content created with generative AI is informed by the strategic campaign context, while a built-in campaign calendar helps teams easily visualize, plan, and keep track of which campaigns are running when.

Activation

Marketers can quickly and easily activate experiences across their key marketing channels. Native integrations for Adobe Experience Cloud delivery applications like Adobe Experience Manager Sites, Journey Optimizer, Marketo Engage, and Target allow marketers to quickly push content to Adobe’s activation tools. Or they can easily download and export content in the appropriate formats for direct deployment in third-party applications like X, Instagram, Facebook, Google, and more.

Assets and experiences generated in GenStudio have key campaign and AI-generated metadata associated with them, which enables seamless delivery and activation through Experience Cloud applications or easy export across third-party apps and publishers. This helps create a simple, streamlined path to measure campaign and creative performance for insights.

Insights

From the homepage GenStudio shows how content is being used, how it’s performing across channels, and how customers are engaging. A single click reveals real-time insights that are directly tied to that content. Marketers can also explore the insights tab to get more detailed information about performance down to the individual asset and attribute level.

Users can break down the content and experience into granular elements and attributes — such as color, image background, emotion, aesthetic, keywords, and more — to provide deeper insights into what is and isn’t resonating with customers. They can also leverage generative AI to group different variants pulled from the same hero asset for more flexibility and deeper insights into how content performs.

GenStudio enables marketers to more quickly react to content performance by surfacing these insights in real-time reports. Marketers can then easily repurpose high-performing content in additional channels and with new audiences. Or marketers can quickly generate new variants of content that isn’t resonating — all with generative AI.

Extend the value of generative AI

With Adobe GenStudio, marketers can unlock content creation with the ability to add depth and value when used alongside other Adobe products. Shared services and objects that are used across Adobe applications, like brand style guidelines, marketing tasks, assets, and campaign briefs enable seamless extension into Adobe’s marketing workflows and planning, asset management, creative tools, analytics, content management, and experience delivery applications.

See how Adobe GenStudio revolutionizes the content supply chain with the power of generative AI.