Forrester names Adobe a Leader in Customer Analytics Technology, Q2 2022.
ADOBE CUSTOMER JOURNEY ANALYTICS
Sophisticated cross-channel analysis. A simple user interface. Accessible to everyone.
Connect every customer touchpoint — online and off-line — into a comprehensive journey while giving teams the insights they need to build incredible customer experiences at scale.
Here’s what Customer Journey Analytics gives you.
Data from any channel — online and off-line.
Data can be collected from across all your engagement channels. Then, that omnichannel data gets standardised and connected into a complete customer journey — all powered by Adobe Experience Platform.
- Streaming data collection for up-to-the-minute customer views and behaviours.
- Data collected as customers move from online to in-store to call centre and more.
- Fully correlated data gives you unlimited breakdowns of any data element across any channel without writing SQL statements.
- IDs from multiple channels and devices are connected into a single, unified customer profile.
A view of the entire customer journey.
Interactively explore the entire customer journey — from end to end and across channels.
- Simple drag-and-drop interface makes analysis customisable by anyone in minutes, not months.
- Flow and fall-out analysis lets you see how customers explore your web pages and apps and when they leave, as well as in-person experiences.
- Rule-based modelling and algorithmic attribution offers robust analysis of customer behaviours and helps you to understand outcomes.
- Cohort analysis to create and compare customers with shared characteristics over time so you can recognise and analyse significant trends.
Customer journey insights with an AI assist.
Improve segmentation, get objective attribution and understand what’s contributing to anomalies from data across channels with AI.
- Understand cause and effect between customer interactions.
- Evaluate action plans, weigh metrics and create alternative models correlated to success and cost optimisation.
- Use anomaly detection to find irregularities and pinpoint factors affecting your business.
- Embedded AI services designed specifically for marketers, analysts and content creators makes it easy to apply AI to everyday tasks.
Insights accessible across the organisation.
Anyone responsible for customer experiences can make decisions based on a complete picture of customer interactions — from web visits to purchases to customer calls to chats.
- An intuitive, collaborative user interface makes data accessible and understandable to all teams.
- Colleagues can curate, share and schedule reports to go to specific teams.
- Executives get real-time snapshots of data right to their phone with the Analytics Dashboard.
- Patented privacy tools from Experience Platform enforce role-based access, protecting customer privacy while letting the right team access a complete customer picture.
New audiences. Ready for activation.
Advanced cross-channel analysis lets you discover new, high-value audiences that can be immediately activated through applications such as Adobe Journey Optimizer or Adobe Real-Time CDP.
- Real-time, cross-channel data ensures up-to-the-minute profiles and audiences.
- Create audiences based on specific filters such as actions, journeys and events — all with flexible dates and look-back windows.
- Publish audiences from analysis of a specific event or campaign or refresh audiences based on converting attributes.
Here’s what makes Adobe different.
- Identity. Collect and normalise omnichannel data — including behavioural, transactional and operational — into a single actionable profile that’s ready for activation.
- Analysis and insights. Explore the customer journey in full context to discover cross-channel insights in real time
- First-party data collection. Implement a future-proof cookieless strategy with a sophisticated first-party data foundation.
- Privacy and trust. Market responsibly and comply with policies with the patented data governance framework of Adobe Experience Platform.
- Real-time. Architecture built to process data immediately and deliver personalised customer experiences in milliseconds.
- Personalisation at scale. The data foundation, privacy governance and activation tools to deliver personalised experiences at scale.
Insights for endless personalised experiences.
Use tack sharp insights to build, optimise and deliver personalised experiences to all customers — and do it with data from all your online and off-line channels.
Insights for every team.
Marketers. Analyse customer behaviours online and off-line. Use these insights to understand conversion, optimise experiences and predict future needs.
Product managers. Get better product usage through a deeper understanding of customer needs and experiences.
Data analysts. Run unlimited cross-channel data breakdowns for deep ad hoc analysis to help drive improved customer experiences.
“The combination of Query Service, Data Science Workspace and Customer Journey Analytics enables us to carry out powerful analysis and to do all the steps in one place.”
Andreas Stuht, Head of Ecommerce Analytics, OTTO
BETTER TOGETHER
Customer Journey Analytics + Adobe Journey Optimizer.
Customer Journey Analytics gives you the real-time customer insights. Journey Optimizer lets you reach them with tailored offers — one-to-one or one-to-many — across any channel. And yes, you can reach them in real time.