Customer Journey Analytics
See every action in the context of the journey with Customer Journey Analytics.
Customer Journey Analytics is a service built on Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, cross-channel analysis and visualisation, allowing you to make better decisions with a holistic view of your business and the context behind every customer action.
Connect all your customer data together
Connect and standardise data from every online or off-line source in Experience Platform for fast, non-destructive querying, analysis and modelling..
Interactively explore the whole journey
Visualise a customer’s journey across multiple channels sequentially, putting each action in context and enabling cross-channel analysis of things like flow and fallout.
Make it easy for anyone to use customer journey data
Give anyone in your company who is responsible for customer experience the ability to make data-driven decisions informed by a complete picture of a customer’s actions.
Unlock the power of data science
Give normal humans access to data science tools to unlock deeper insights and perform more powerful analysis.
Get value faster
Discover insights in minutes instead of days or weeks.
How Customer Journey Analytics compares to existing business intelligence (BI) solutions
Use Case |
Customer Journey Analytics |
Existing BI systems |
|
Comparing orders made on the web, in an app, at point of sale and through a call centre. |
Track product purchases across channels in a single interface with integrated product, order and revenue metrics. |
This requires complicated data science and is quickly out of date. |
|
Learning why website visitors call customer service. |
Build your analysis with the right metrics in minutes that show which web pages prompt the most call centre calls. |
Comparable metrics and analysis take weeks to build. |
|
Tracking customers from ad impression to web visit to in-store visit. |
Build flow analysis charts for individual segments or customers across channels. |
This is not possible with existing stacks. |
|
Allowing executives to view Black Friday in-store and online traffic in real time. |
Create easy to use, self-serve data views that update in real time. |
Analysis of Black Friday is not available for executives until days or weeks later. |
Build more complete
customer profiles.
Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.