Customer Journey Analytics is a service built on Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, cross-channel analysis and visualization, allowing you to make better decisions with a holistic view of your business and the context behind every customer action.
Connect all your customer data together
Connect and standardize data from every online or offline source in Experience Platform for fast, non-destructive querying, analysis, and modeling..
Interactively explore the whole journey
Visualize a customer’s journey across multiple channels sequentially, putting each action in context and enabling cross-channel analysis of things like flow and fallout.
Make it easy for anyone to use customer journey data
Give anyone in your company who is responsible for customer experience the ability to make data-driven decisions informed by a complete picture of a customer’s actions.
Unlock the power of data science
Give normal humans access to data science tools to unlock deeper insights and perform more powerful analysis.
Get value faster
Discover insights in minutes instead of days or weeks.
How Customer Journey Analytics compares to existing business intelligence (BI) solutions
Customer Journey Analytics
Existing BI systems
Comparing orders made on the web, in an app, at point of sale, and through a call center.
Track product purchases across channels in a single interface with integrated product, order and revenue metrics.
This requires complicated data science and is quickly out of date.
Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.