Content management system
A content management system (CMS) helps you engage with your audience faster with personalized experiences by increasing efficiency in authoring, creating, managing, and delivering content over one or more digital channels.
Challenges to maximizing content management.
You must address content management challenges related to people, processes, and tools for a long-term content marketing strategy to work.
Lack of flexibility across channels.
Inability to scale.
Inadequate content governance.
Siloed content.
Experience the benefits of intelligent content management sytems.
When you overcome the challenges of managing content with a CMS supporting a well-defined content management strategy, you achieve several benefits.
Faster time to market.
You can quickly create, modify, approve, and deliver dynamic, engaging content when you have core components and pre-defined experiences built into an intelligent CMS solution.
Higher customer engagement and conversions.
When content is managed effectively using a content management system, your engagement and conversion metrics are easier to achieve.
Manage content with agility.
Even the leanest organizations can share, optimize, and deliver mobile, web, in-venue, and emerging channels content with agility and flexibility.
Greater content flexibility.
As your channels expand, you can create once and publish with flexibility by reusing and repurposing content without a need to code a new publishing environment.
Adobe can help.
Adobe Experience Manager is a flexible solution that helps you rapidly orchestrate, deliver, and scale adaptable experiences across web and mobile touchpoints along the customer journey.
Content management systems from Adobe drive excellence.
See how leading-edge brands use Adobe Experience Manager to optimize their experiences.
"We have to be able to evolve, mature. The platform has to support our growing needs as well. Adobe has really come to the table."
— Amanda Cichon,
IT Manager, Garmin
"We have a real advantage in telling stories in a digital manner. Audiences need different experiences and fast content."
— Matt Ladner,
Senior GUI Developer, ALSAC
Content management system FAQ.
How does a CMS help us deliver more sales leads?
When you develop a consumer-first content strategy with your content management system, you reveal preferences, interests, and needs that can be targeted to build trust and brand loyalty. By pushing out content that becomes more relevant, interesting, and compelling, you send more leads to sales.
We are a global company. How do we manage content at scale and across different regions?
A content management system provides global enterprises with greater content governance and access management as you scale. Store, tag, access, and search for contextually relevant content from a unified interface easily deployed across scattered teams.
Does a CMS require a heavy IT investment?
It depends on what you want from it and how you build your solution. Adobe provides considerable support and expertise to ensure you have an architecture with a minimum dependency on IT.
Can I automate content management?
You can automate several activities by using a content management system, including content optimization and delivery, responsive display, approval workflows, translation, and more.
What are localized, centralized, and federated content management?
A localized model gives content control to those closest to its creation. A centralized model puts control in a single content hub. Federated control shares content across multiple repositories.
Do I need separate strategies for web, mobile, in-venue, and Internet of Things?
Not with the right CMS solution in place. By using a content fragment structure with independent textual, visual, and rich media elements you're able to easily adapt user experiences to fit any format.
Additional resources.