A: Designing a mobile app is no different from designing an experience for any other screen. The difference is the user interface. In a desktop world, touchscreens may not exist for every user. But when you’re designing for mobile devices, the experience is only for touchscreens. Likewise, in a desktop environment, cameras and location information may not be readily available, but on a mobile device these elements are everywhere.
Those nuances aside, the general thought pattern behind the customer experience is the same:
● First, think about your audience. Who is the end user?
● Second, think about what you want the end user to do. What are your goals and objectives for the basic function of the app?
● Third, think about what kind of content will be relevant to the end user.
● Fourth, think about the physical design. How are they going to start their journey? Where will the journey end? What stops do they need to make along the way? On a mobile app, that journey should be short and user-friendly.
● Fifth, consider the aspects that are unique to mobile devices, like screen size and connectivity. Mobile users want apps to be fast and easy to use. Visual elements should be optimized for screens that fit in the palm of your hand.