Adobe Marketo Engage

Boost engagement — and growth — with marketing automation.

Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead- and account-based marketing automation, from acquisition to advocacy.


What is Adobe Marketo Engage?

Marketo Engage is the world's largest marketing automation platform, a singular solution that combines the power of automation, content, lead development and account-based marketing. It helps connect you with customers and keeps them coming back, saving your team time, effort and resources.

2022 Gartner Magic Quadrant for B2B Automation Platforms report

Gartner names Adobe a Leader in B2B automation for the eleventh year in a row.

See why in the 2022 Gartner® Magic Quadrant™ for B2B Automation Platforms report.

Switching to Marketo Engage gets results.

Charles Schwab logo

6x increase in engagement.

Lenovo logo

3x faster campaign time-to-market.

VMware logo

388% increase from MQL to SQL.

Kindred Healthcare logo

40x ROI on digital marketing.

Look under the hood to see what powers Marketo Engage marketing automation.

One conversation. Many channels.

Today’s journeys are customer-driven. With Adobe Marketo Engage software, you can meet your customers wherever they are. Marketo Engage tools use customer-triggered events to continue the conversation online and off-line, across all channels. Think email, social and paid media, SMS and events — all co-ordinated from one central hub.

Hand-picked content without all the work.

Show your customers you understand them with personalised content, delivered at the right time, every time. From emails to landing pages, Marketo Engage uses in-depth profiles, real-time behavioural and demographic data and AI to personalise user experiences, even for anonymous visitors.

Sales and marketing teams that are in sync.

Give marketing and sales teams the ability to create more co-ordinated journeys. Sales Connect runs marketing data right into your CRM. You can also use Marketo Engage tools for advanced lead generation, lead scoring and account management tasks.

Marketing analytics that are actually insightful.

Quickly see the effectiveness of each piece of content and how well your customer journeys are working. Go deeper with advanced journey and marketing analytics, multi-touch attribution and tools that connect sales and marketing data. Get a holistic picture of the entire customer journey from first interaction to conversion.


Put business growth on autopilot when you combine Marketo Engage with these other Adobe products.

Marketo Engage + Adobe Real-Time CDP

Combine Marketo Engage data with all other B2B data in Real-Time CDP to create complete real-time lead, account and opportunity profiles. Then activate those profiles with Marketo Engage for personalised lead- and account-based engagement.

Marketo Engage + Adobe Target

Sync B2B audiences between Marketo Engage and Adobe Target to power real-time personalisation, recommendations and experiences across email, web, mobile, API, nurture streams and more for optimised lead- and account-based marketing journeys.

Marketo Engage + Adobe Analytics

A complete demand marketing solution. Native B2B audience syncing between Marketo Engage and Adobe Analytics lets you take advantage of advanced analysis and powerful marketing capabilities to turn insight into actions and actions into insight.

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Let's talk about what Adobe Marketo Engage can do for your business.