.
Pause motion Play motion

ADOBE REAL-TIME CDP COLLABORATION

Privacy-centric data collaboration for brands and publishers.

A purpose-built data collaboration application that lets you discover and activate high-value audiences and use measurement capabilities to drive tangible results.

Watch overview Book a demo

Hear industry experts in conversation at Advertising Week NY, 2025.

Watch video: Data, Services and Media Drive Data Collaboration Success with Adobe, PMG and Further
Watch video: Beyond Retail: Innovation in Commerce Media with Marriott, Publicis Sapient and Adobe

Explore the features and capabilities of Real-Time CDP Collaboration.

Enhance advertising and co-marketing efforts by working with trusted organizations to better understand and activate your audiences. Built for publishers of all types, brands, advertisers, and their agencies, Real-Time CDP Collaboration is easy to use and agnostic, empowering customers to use preferred data sources and partners, including third-party clean rooms. It also simplifies clean room workflows and optimizes how organizations use their data for joint audience analysis and activation across channels — all while prioritizing privacy.

tab
collaboration, 1
style
M spacing
A brand profile card and a publisher card with an audience overlap percentage

Connect with brands and publishers to identify valuable audiences.

Connect with organizations in a secure, and privacy-centric environment to discover high-value audiences, gain insights, and reach new potential customers.

  • Easily connect with premium publishers, top global brands, and other strategic partners to empower data collaboration opportunities without building custom, resource-heavy, clean room environments.
  • Use marketer-friendly dashboards and workflows to surface and consistently refresh real-time audience insights with a singular query in seconds. This lets you quickly identify opportunities for customer acquisition, retargeting, co-marketing, or suppression.
  • Connect to and read audience data from the source — regardless of its location — and prioritize privacy by using mathematical algorithms to represent customer data sets — without moving or exposing any underlying raw data.

Learn about audience discovery & planning

Achieve more when you collaborate.

Learn how Real-Time CDP Collaboration supports privacy-centric and technology-agnostic data collaboration.

Publishers

Scale advertising revenue and deepen relationships with brands.

Learn about publishers

Brands

Find and activate premium audiences and drive media impact across publishers or other brand partners.

Learn about brands

style
Two up, xl spacing, grid-width-10

The latest innovations for Real-Time CDP Collaboration.

  • Real-Time CDP Collaboration for Agencies. Brands can safely glean more insights and value from audiences through enrichment and activation with their agency partners, connecting owned channels with paid media
  • Real-Time CDP Collaboration agents. Product Knowledge Agent and Audience Agent will surface capability and audience intelligence. Collaboration Insights Agent unlocks additional intelligence about audience insights and overlaps.
  • Real-Time CDP Collaboration for Commerce Media Networks and Real-Time CDP Collaboration for Retail Media Networks (RMNs). Support media network use cases through innovative new capabilities.
  • Real-Time CDP Starter SKU — now available. Invite, invest in, and collaborate with any brand, publisher, agency, or data partner — without licensing requirements for the invited party.
style
l spacing
background
#D2EAFA

Additional benefits of Real-Time CDP Collaboration.

Privacy-centric

Real-Time CDP Collaboration provides transparent and accountable management, processing, and governance of customer data with innovative privacy enhancing technologies that prioritize customer and data privacy.

Agnostic and interoperable

Use data warehouse, identity partners, and walled garden partners of choice. Additionally, you can connect your data collaboration workflows to embedded audience analysis, creation, and activation tools within Adobe Experience Platform.

Trusted reputation

Rest assured knowing Adobe is trusted by leading global brands and is an established leader in identity, audience collaboration, and activation. Real-Time CDP Collaboration builds on this strong foundation to bring closed-loop and marketer-friendly workflows together for better data collaboration.

style
three-up, xl spacing

Learn more about Real-Time CDP Collaboration.

Content as a Service v3 - Learn more about rtcdp collaboration - Wednesday, May 21, 2025 at 09:50

style
m spacing

Let us show you the full power of Adobe Real-Time CDP Collaboration.

style
Grid width 6
anchor
let-us-show-you-the-full-power-of-adobe-rtcdp-collaboration
style
l spacing
*Coming soon, currently in open beta
CardTitle
Adobe Real-Time CDP Collaboration
CardImage
CardDescription
Discover, reach, and target high-value audiences without third-party cookies through advanced data collaboration between advertisers and publishers.
cardDate
2024-12-12
ContentType
caas:content-type/product-page
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/adobe-real-time-cdp

Let’s talk about what Adobe Real-Time CDP Collaboration can do for your business.

Get started

Marketers with publisher profile card and audience overlap data