Personalisation is the key for a brand to be successful in today's digital economy. Customers live in the moment, and they expect brands to do the same. Brands need to humanise their interaction with their customers which requires them to understand context, marry that with deep historical knowledge about the customer, predict the customers wants and delight them with an experience using that data within that moment.
This session examines what strategies Experience Makers can use to collect customer data in real-time, generate insights, orchestrate, and deliver exceptional real-time customer experiences.
Personalisation is dependent on the use of customer data and in today's privacy conscious world, brands need to ensure that they respect customer’s consent and preferences to continue building that trust with them. This session speaks to how brands must create a framework to collect and exchange customer data, reconsider their operating model, and deliver experiences based on it.