Omnichannnel marketing drives a singular, mutually rewarding customer experience with your brand across digital and off-line channels rather than fragmented, disjointed experiences through siloed channels.
Providing a seamless experience to audiences across digital and off-line channels can be challenging for multiple reasons.
Disjointed data.
Organisational and technology silos.
Slow content creation and deployment.
Lack of automated marketing response.
Brands that overcome the challenges of deploying an omnichannel strategy provide better brand experiences.
Collect, organise and analyse data from across all your channels, giving you a better view of audience preferences, behaviours and traits, which helps speed customer acquisition.
A cohesive omnichannel strategy enables to you to deliver the experiences customers want, leading to stronger brand loyalty, higher retention rates and lower churn rates.
Build and nurture relationships faster by removing silos and delivering automated personalised experiences in context, allowing you to nurture and strengthen customer relationships sooner.
Creating a unified, fluid experience that surprises and delights your customers drives higher engagement and leads to a lift in conversions.
Adobe Campaign helps support an omnichannel approach where your customers come first, meeting their expectations everywhere. Through integrations within Adobe Experience Cloud, you deliver a consistent, unified and seamless customer journey.
Connecting channels streamlines the way leading brands create, test, measure and deliver experiences.
“An omnichannel approach to our customer relationship is absolutely essential. Sky selected Adobe technologies because they represented best-of-breed…across analytics, campaign management and personalisation.”
— Rob McLaughlin,
Head of Digital Analytics, Sky
“There are two aspects to channel development. First, the management team has to have an omnichannel view. [Next], all the experiences…all the branding has to be unified, has to be one single experience.”
— Thomas Vaarten,
E-Commerce Manager, A.S. Adventure
How do we improve our omnichannel maturity to become an experience business?
Consolidate data resources, unify measurement and reporting and automate marketing processes, so your entire marketing organisation has optimal audience visibility and can deliver experiences dynamically.
We recognise that consumers aren’t static. So how do we avoid dropouts during the customer journey?
Use a marketing platform that provides flexibility with rich audience insights, so you can identify shifting trends and adapt to changing audience needs with the ability to start, stop, pause and restart campaigns.
How does Adobe help to drive an omnichannel experience?
Adobe Campaign can consolidate data from across channels and systems (CRM, POS) into an integrated customer profile. Use profile data to orchestrate digital and off-line experiences that are consistent and targeted to the right audience.
Can we link our ad campaigns to our other channel campaigns?
Yes. Adobe Advertising Cloud connects campaign management in Adobe Campaign with programmatic ad buys in Advertising Cloud to deliver relevant display ads that meet needs based on previous actions and personal traits.
We need to act in real time if we’re going to succeed with our omnichannel marketing strategy. Can you help?
Yes. Adobe Campaign allows you to interact with your customers at the right time with the right offer based on their behaviours. Integrations with Adobe Analytics provide real-time insights, so you can provide the most relevant experiences in context.
How do Adobe solutions optimise experiences to improve performance across channels?
Tightly stitched integrations within Adobe Experience Cloud help you to understand customer behaviour, segment audiences, test and measure content and offers and dynamically deliver optimised experiences across channels and devices.