The holiday season is make-or-break for many retailers. It’s also a chance to learn. Every year, we gather data from across retail — and turn that data into insights on customer behaviours and retailer successes. Find out what happened last year and use it to improve next year.
As retail continues to evolve, one thing is clear: it’s a time of experience-driven promise. Real-time personalisation, next-level omnichannel, customer-centric cultures — these are just some of the leading trends altering the landscape for the better.
According to Forrester, experience-driven retailers are 1.6x more likely to have seen increased customer advocacy. Read their full report to learn what other benets retailers are seeing by focusing on experience.
Casual footwear brand Crocs turned to paid search powered by Adobe Sensei to increase their conversion rates and top-of-funnel awareness. All without increasing their marketing spend.
Your product isn’t everything. In fact, shopping is merely part of what customers consider. Discover what the best retail experiences share in common — and what’s necessary for retailers to realise them.
Experience-driven retailers see nearly 50 per cent higher revenue growth than the average across all other retailers. Discover the other benefits retailers are reaping from focusing on experiences.
Your product isn’t everything. In fact, shopping is merely part of what customers consider. Discover what the best retail experiences share in common — and what’s necessary for retailers to realise them.
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For customers born after 1997, digital is the air they breathe. And being so digitally native has caused them to have lofty retail expectations. Discover what Accenture has to say about how to satisfy this young and critical audience.
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Retailers are putting AI to work to improve customer experiences. Discover the AI-driven strategies they’re using, so you can realise the benefits of AI for your own brand.