Adobe experience cloud for healthcare

Personalise healthcare experiences to enhance consumer engagement

The changing face of Medicine

Deliver individualised experiences when it matters most

Healthcare expectations are changing. Today’s consumers expect you to deliver the same degree of personalisation they experience in other industries like retail and hospitality. Meeting this standard requires a technology solution that engages consumers with real-time digital experiences, empowering them to actively manage their health and wellness.

Adobe has a solution on the way.

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49% of respondents said one of their top priorities for the coming year was to provide new service offerings that proactively help customers by intelligently predicting and preventing possible medical issues.

— DIGITAL TRENDS 2021: HEALTHCARE & PHARMA IN FOCUS

What we offer

A digital experience solution that will meet modern medicine’s needs

Adobe Experience Cloud will be expanding its capabilities to improve outcomes throughout the healthcare sector by helping medical organisations activate healthcare data, create new service offerings and personalise patient, member and provider experiences.

Key features of our upcoming HIPAA-ready healthcare offering include:

Data-driven responsiveness

The Adobe Real-time Customer Data Platform (CDP) will enable deep analysis of healthcare data so you can surface real-time insights and use them to continually improve the consumer experience.

Adherence to industry standards

Adobe Experience Platform provides proprietary privacy, security and data governance capabilities based on healthcare regulatory requirements, allowing standardised use of data for the right purpose, at the right time.

Adobe Experience Cloud for Healthcare

Integrations with our technology partners will enable seamless data and workflow management, helping you to improve patient outcomes, reduce operating costs and raise consumer satisfaction.

Digital Trends 2021 Report: Healthcare in Focus

Read our report and learn how COVID-19 circumstances put the healthcare and pharmaceutical industries in a position to quickly innovate and initiate fundamental change.

Download the report

Modernise your approach to consumer care

Patients and plan members expect to be informed and empowered about their healthcare choices. The ability to leverage health datasets helps modernise your entire approach to satisfying their experience demands.

Providers and healtcare systems

Using real-time updates to consumer data, you can deliver meaningful engagement and improved outcomes through notifications, reminders and recommendations personalised to each individual’s unique healthcare needs.

Payors

Actionable data and valuable insights streamline your member management through automation, leading to healthier populations and reduced cost of care.

Life Sciences

From accelerating trial recruitment and increasing retention to improving treatment adherence through connected care programmes, the ability to activate real-world data can transform your approach to patient and healthcare professional engagement.

Pharmacies

Exceed patient expectations by unifying your online and off-line engagement across any channel, using automation to power personalised experiences like programme notifications and prescription reminders.