Target the right customers with relevant, personalized ads no matter where they are across the web.
In a world where users are bombarded with digital ads, the only way to capture their attention is speaking to them in a way that feels authentically one-on-one. Doing so requires a knowing when your audience is on any given platform, then delivering relevant content that matches where they are on the customer journey.
Adobe Marketo Engage helps you put the powerful, personalized digital ads in front of your most promising customers wherever they roam on the web. Segment audiences by interests and preferences, then leverage those segments across the world’s most popular ad platforms — including Facebook, Google, and LinkedIn — to deliver engaging, effective display ads. Identify which paid search ads deliver the best customers by capturing online and offline conversions so you can improve your ad spend. Finally, use insights from Audience Hub to retarget both known and anonymous visitors with new, optimized ads that get them to convert.
Native integrations
Automate personalized experiences
Multi-touch attribution
Target and retarget
Learn how to develop a strategy to create more personalized digital ads, as well as how to test and optimize those ads so you’re always serving up the most relevant content to your audience with the Definitive Guide to Digital Advertising.