You want to create experiences that keep customers coming back. You turn to personalisation tools to help you test, target and optimise, but that’s just the beginning. What you need is a personalisation engine. One that lets you experiment across all customer channels. That uses powerful machine learning for large-scale personalisation payoffs. And is informed by your other digital marketing efforts.
Now you can personalise across all customer channels and touch points. Manage A/B and multivariate testing to learn what experiences your customers prefer.
Achieve scale with AI.
With artificial intelligence and machine learning, you can finally personalise for every customer — at a speed and scope that’s never seemed possible until now.
Get better business results.
Give customers what they want — right when they want it. A better customer experience increases clicks, conversions and loyalty.
Explore the context around personalisation technology.
Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your search for experience optimisation technology.
We help you to start personalising in simple ways and then expand your capabilities over time. Our personalisation engine, built with Adobe Target and the help of Adobe Analytics and Adobe Audience Manager, is powered by the AI and machine learning of Adobe Sensei to help you to tackle your most complex customer experience challenges.