Adobe Mix Modeler
Measure and plan to maximise ROI - all in one AI-powered solution.
Maximise your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value.
Explore the features of Adobe Mix Modeler.
With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimise campaign spending in the moment and make data-driven recommendations critical to your business — all based on AI-powered incrementality scores within measurement models that inspire confidence in the results.
- Unified marketing measurement
- Marketing measurement models
- Marketing scenario planning
Connected data to unlock comprehensive marketing measurement.
Get complete, unified ROI measurement by combining and harmonising marketing performance, spend, conversion data and other important business factors.
- Ingest and consolidate data with user-friendly connectors that link data fields, marketing channels and touchpoints across datasets. This lets you support normalised and reliable channel attribution measurement.
- Evaluate the incremental effectiveness of your paid, owned and earned marketing channels — online and off-line.
- Leverage proprietary AI and machine learning (ML) technology that combines marketing mix modelling and multi-touch attribution into one holistic measurement approach, supporting both summary- and available touchpoint-level data.
- Explore model outputs and visualisations with a user-friendly interface.
- Drive trust and confidence with data governance tools and transparency in model quality and results.
Tailored AI-powered models for measurement precision.
Give users the hands-on ability to easily customise AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations.
- Modify configurations in a scalable, repeatable way within a single, self-service application that lets you easily customise models and plans.
- Access powerful insights within hours — not months or quarters — to quickly evaluate channel impact and return on your marketing investments and determine if optimisations are needed.
- Incorporate key factors relevant to diverse lines of business, regions and new products — such as macroeconomic data, regional price indexes or promotion calendars — as built-in AI and ML train the model on your data and business goals.
- Keep stakeholders informed and inspire confidence in results by providing continuous access to updated model insights, visualisations and model transparency through a fully accessible, cloud-hosted interface.
Advanced marketing mix planning tools to maximise ROI.
With Mix Modeler, you can quickly generate, compare and adjust multiple marketing budget plans to forecast results in varying scenarios — empowering your team to make more confident and expedited marketing investment decisions.
- Configure options — such as channel mix and budget constraints — to run on top of customised measurement models and get AI-recommended plans with the option for further customisations.
- Develop and compare the predicted impact of multiple budget scenarios to make well-informed planning decisions.
- Track plan performance during live campaigns and capitalise on opportunities for in-flight optimisation.
Adobe Mix Modeler use cases.
Learn more about Adobe Mix Modeler.
Unlock more with Adobe integrations.
Mix Modeler + Adobe Customer Journey Analytics
Leverage the macro-level insights from Mix Modeler to enhance the performance evaluation of various channel touchpoints within Customer Journey Analytics, improving efficiency in tactical optimisations.
Mix Modeler + Adobe Journey Optimizer
Use the insights from Mix Modeler to better optimise customer journey paths within Adobe Journey Optimizer to maximise returns.
