Adobe Firefly Custom Models

Build models with a simple, self-serve experience.

Train Adobe Firefly using your own assets to create content for specific audiences and channels, all while adhering to your brand.

• Rest assured knowing Firefly Custom Models are powered by Firefly, which is safe for commercial use.
• Train your models easily with a small set of brand images.
• Preview, test and refine models to ensure content matches your brand and vision.
• Share and manage customised models across the organisation to streamline teamwork and maintain brand consistency.
• Tailor content using advanced-style capabilities, including composition reference, style reference, effects presets and more.

Learn about easy self-serve model training

Content that’s on-brand, on time and on point.

Empower your teams to accelerate production and ideation with content aligned with your brand or campaigns.

• Enable creatives to create high-quality, customised content with unparalleled brand consistency.
• Empower marketers to create images and variations that adhere to brand or campaign styles, easing the workload on core creative teams.
• Quickly scale on-brand content by easily generating variations for key channels and platforms, making it easy to launch global and seasonal campaigns while maintaining efficient production workflows.

Learn about on-brand content creation

Integrated with the tools you use every day.

Use Firefly Custom Models in other Adobe applications to easily create consistent, customised content.

• Tap into customised models in the Adobe Firefly web app and Adobe Firefly Boards for quick, on-brand asset creation and iteration.
• Use customised models in Adobe GenStudio for Performance Marketing, along with brand guides and fine-tuned text models, to create and activate customised content for targeted campaigns.
• Access customised models in Adobe Express to empower marketers to confidently create any content they need.
• Use the Firefly Customised Models API available in Adobe Firefly Services, to build customised models into scaled production workflows and achieve brand consistency at massive scale.

Customised content with enterprise-grade guardrails.

Easily deploy specific models to designated team members to safeguard your brand.

• Keep content secure with customised models that are only available to your organisation.
• Rest assured that Adobe won’t train foundational Firefly generative AI models on your enterprise content.
• Manage access and control model training, review and usage across teams and workflows.
• Ensure the right team members can use the necessary models to create content reflecting their brand or campaign.
• Publish with confidence knowing content credentials are attached to every asset generated, which helps you to recognise image sources and promote transparency.