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ADOBE FIREFLY CUSTOM MODELS FEATURES

Self-serve AI model training

Easily customize Adobe Firefly generative AI with fast, intuitive training using your existing brand assets. With Firefly Custom Models, you can generate high-quality, on-brand content.

https://main--da-bacom--adobecom.aem.page/assets/videos/products/firefly-business/custom-models/media_1e780208ee902a67c3941bc4def1a0865da57a2d2.mp4#_autoplay1 | Adobe Firefly Custom Models interface showing a selection of available models for different campaigns

Easy-to-train custom models.

Training your model is simple and requires little ramp-up time.

  • Drag-and-drop training. Train a Firefly Custom Model in an intuitive interface using fewer than 30 assets of a single concept, like a style, person, or character.
  • Creative-led model refinement. Easily craft captions with auto-generated captioning and guide the model to capture your creative vision with model tags.
  • Output validation. Preview and test your models to ensure the outputs reflect your brand’s unique style.

Business-safe AI for your brand.

Create with confidence, knowing Firefly is a comprehensive, commercially safe AI-powered content platform.

  • Secure intellectual property guardrails. Rest assured that Adobe won’t train foundational Firefly generative AI models on your enterprise content.
  • Responsible AI development. Use Firefly models with confidence, knowing they’re designed to be safe for business and are trained on licensed and public domain content.
  • Enterprise-grade governance. Get access control at your fingertips. With enterprise features, you can easily manage permissions and control model activity across teams and workflows.
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Unlock brand consistency with Firefly Custom Models.

Select a specific subject or style such as a campaign aesthetic and start training Firefly models based on your brand standards. Firefly Custom Models help turn existing assets into fresh new images and personalized content at scale.

Learn how to train Firefly Custom Models