ADOBE FIREFLY CUSTOM MODELS USE CASE

Create on-brand iconography and illustrations.

Use Firefly Custom Models to quickly build a new image library — or expand an existing one — enabling brand consistency across the customer journey.

Create more branded visuals than ever before — faster.

Custom icons that capture your brand style.

Grow your icon library quickly with efficient creation tools.
Ensure every icon is on brand, on theme, and ready to use.
Unify your brand with cohesive iconography across platforms, screens, and moments.

Craft brand-inspired illustrations.

Produce on-brand assets for ads, promotions, and webpages.
Make every interaction feel familiar with consistent illustrations across all touchpoints.
Extend campaigns and refresh asset libraries by generating images that match your existing content.

A custom model generates many illustrated natural landscapes

Accelerate concepts and ideation.

Empower your teams to move quickly from concept to execution with content that fits your brand style and campaign goals.
Inspire creativity and visualize variations using different patterns, textures, colors, styles, and scenes.
Refine and align quickly on creative direction that stays true to your brand’s look and feel.

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Leading brands using Firefly Custom Models to scale content creation.

MRM Brasil drives earned media with custom AI.
MRM Brasil used Adobe Firefly Custom Models to launch a bold global brand campaign that drove €6 million in earned media and boosted sales.
Read article
Newell Brands boosts creative speed 5x with AI.
Newell Brands transforms production workflows with Adobe Firefly Custom Models and Firefly Services.
Read article
Lumen scales creative output.
Lumen uses Adobe GenStudio for Performance Marketing to scale content creation, boost performance, and drive faster approvals.
Read now

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Adobe powers companies across industries to stay brand consistent and deliver real impact.

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Create branded illustrations and icons — at speed and scale.

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Use Adobe Firefly Custom Models to quickly grow your icon library, build brand-consistent illustrations, and help teams go from ideation to execution faster.

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2025-10-28

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Discover how Adobe Firefly Custom Models can transform your organization’s creative workflows.

Learn more Or call 800-790-1862