HOW WE HELP WITH CUSTOMER JOURNEYS
Engage every customer one on one with Adobe
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What we offer
Personalised experiences based on customer behaviour
Personalised experiences
Right message, right time, right place
Real-time customer profiles
Customer profiles that learn and adapt
Efficient content delivery
Effortless approval and delivery
Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.
What we offer
Personalised experiences that adapt to customer behaviour in real time
When loyalty is won and lost with every interaction, anticipating your customers’ next move and delivering content that updates based on their engagement history is crucial—even when their last engagement was only five minutes ago.
This is where Adobe comes in. Here’s how.
Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.
PERsonalised EXPERIENCES
Create personalised experiences that adapt in real-time
When you have up to date customer profiles, you can respond to new customer interactions as they happen, evolving your strategy on the fly as you learn from their behaviour.
Our robust, AI-driven tools help automate delivery of constantly updating, personalised messages across every channel. Stay one step ahead of your customer as they hop from device to device and app to app.
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REAL-TIme customer profiles
Customer profiles that learn and adapt
We help you to integrate customer data from everywhere they engage with your brand. From the moment they discover your company right up to when they transact, we collect and enrich data from every touchpoint on every channel to give you a better view of your customer.
By taking advantage of higher-quality first-party data from a wide array of sources, we allow you to build more robust audience segments. So you can deliver more personalised experiences that speak your customers’ language.
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Efficient content delivery
Effortless approval and delivery
We help ensure you’re always supplying new, relevant content to your customers by consolidating all your content creation and delivery tools onto a single, cloud-based platform. Avoid the complexity of multi-point solutions by effortlessly delivering content across multiple channels.
When you manage all your cross-channel marketing from a single readily accessible location, you minimise the risk of teams redoing each other’s work.
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CUSTOMER STORY
“With Adobe’s integrated solution, we can make email more personalised and automated, with a richer view of website and campaign analytics.”
Carrie Bourke
Director, Customer Analytics and Insight, Harvard Business Review
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