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Know where your customers are in the time it takes to read this.

Our cross-channel customer analytics solution helps you quickly understand your customers’ journeys — online and off-line — giving you the insights to meet them with incredible real-time experiences at scale.

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Give customers what they want — before they even know it.

  1. Connected data
  2. End-to-end visualisation
  3. AI-driven insights
  4. Data-driven decisions
  5. Insights activation
  6. Insights for product teams
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Unlimited customer data

Data from any channel — online and off-line.

Collect data from across all your engagement channels. Then put that omnichannel data to work as it gets standardised and connected into a complete customer journey — all powered by Adobe Experience Platform.

  • Streaming data collection offers up-to-the-minute customer views and behaviours.
  • Data collected as customers move from online to in-store to call centre and more.
  • Fully correlated data gives you unlimited breakdowns of any data element across any channel without writing SQL statements.
  • IDs from multiple channels and devices are connected into a single, unified customer profile.

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Analyze behavior

A view of the entire customer journey.

Interactively explore the entire customer journey — from end to end and across channels.

  • A simple drag-and-drop interface makes analysis customisable by anyone in minutes, not months.
  • Flow and fall-out analysis lets you see how customers explore your web pages and apps and when they leave, as well as in-person experiences.
  • Rule-based modelling and algorithmic attribution offer robust analysis of customer behaviours and help you to understand outcomes.
  • Cohort analysis to create and compare customers with shared characteristics over time so you can recognise and analyse significant trends.

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Customer journey insights with an AI assist.

Improve segmentation, get objective attribution and understand what’s contributing to anomalies from data across channels with artificial intelligence (AI).

  • Understand cause and effect between customer interactions.
  • Evaluate action plans, weigh metrics and create alternative models correlated to success and cost optimisation.
  • Use anomaly detection to find irregularities and pinpoint factors affecting your business.
  • Embedded AI services designed specifically for marketers, analysts and content creators make it easy to apply AI to everyday tasks.
  • Generative AI. Reduce time to value and reliance on analysts by leveraging GenAI capabilities for answering ad hoc questions and surfacing insights.

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Total revenue

Insights accessible across the organisation.

Anyone responsible for customer experiences can make decisions based on a complete picture of customer interactions — from web visits to purchases to customer calls to chats.

  • An intuitive, collaborative user interface makes data accessible and understandable to all teams.
  • Colleagues can curate, share and schedule reports to go to specific teams.
  • Executives get real-time snapshots of data right to their phone with the Analytics Dashboard.
  • Patented privacy tools from Experience Platform enforce role-based access, protecting customer privacy while letting the right team access a complete customer picture.

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Create audience

New audiences. Ready for activation. Easy to measure results.

Advanced cross-channel analysis lets you discover new, high-value audiences that can be immediately activated through applications such as Adobe Journey Optimizer or Adobe Real-Time CDP.

  • Real-time, cross-channel data ensures up-to-the-minute profiles and audiences.
  • Create audiences based on specific filters such as actions, journeys and events — all with flexible dates and look-back windows.
  • Publish audiences from analysis of a specific event or campaign or refresh audiences based on converting attributes.
  • Analyse audiences’ behaviours natively activated over time through Real-Time CDP — directly in Customer Journey Analytics.

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Identify trends

Real-time insights — specifically for product teams.

By leveraging unified workstreams, data and customer profiles, product teams will be empowered to co-ordinate with their marketing and CX counterparts to deliver personalised experiences across all channels.

  • Empower product teams with specific workflows and dashboards that allow access to insights independent of analysts.
  • Identify trends and review with analyst partners to ensure the customer experience is as optimised as possible.
  • Use one solution for every team in the organisation to increase collaboration.

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The latest innovations for Customer Journey Analytics.

Use next-generation AI to unlock more value from your customer data and deliver insights to new roles and use cases, including content analytics.

  • Leverage AI Assistant to speed up analysis, surface hard-to-find insights, predict behaviour with time-series forecasting and ask questions in a natural language.
  • Use Adobe Content Analytics to measure asset performance across channels and down to asset attribute level to optimise your campaigns.
  • Stitch together complex identity structures to provide new journey visualisations and consistent measurement for marketing and operations teams in Adobe Journey Optimizer.

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The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer and Customer Journey Analytics.

Learn how this Adobe solution delivered a 431% return on investment.

Read report

Know your customers

Here’s why you’ll love what we offer.

  • Identity. Collect and normalise omnichannel data — including behavioural, transactional and operational — into a single actionable profile that’s ready for activation.
  • Analysis and insights. Explore the customer journey in full context to discover cross-channel insights in real time.
  • First-party data collection. Implement a future-proof cookieless strategy with a sophisticated first-party data foundation.
  • Privacy and trust. Market responsibly and comply with policies with the patented data governance framework of Adobe Experience Platform.
  • Real time. Process data immediately and deliver personalised customer experiences in seconds.
  • Personalisation at scale. Deliver personalised experiences at scale using our data foundation, privacy governance and activation tools.

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Audience size by data source

More personal experiences start with our insights.

Use tack-sharp insights to build, optimise and deliver personalised experiences to all customers — and do it with data from all of your online and off-line channels.


Give every team what they need. And then some.

  • Marketers: Analyse customer behaviours online and off-line. Use these insights to understand conversion, optimise experiences and predict future needs.
  • Product managers: Get better product usage through a deeper understanding of customer needs and experiences.
  • Data analysts: Run unlimited cross-channel data breakdowns for deep ad hoc analysis to help drive improved customer experiences.

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“The combination of Query Service, Data Science Workspace and Customer Journey Analytics enables us to carry out powerful analysis and to do all the steps in one place.”

Andreas Stuht, Head of Ecommerce Analytics, OTTO

View OTTO’s story

Real time insights


Customer Journey Analytics + Adobe Journey Optimizer.

Customer Journey Analytics gives you the real-time customer insights. Journey Optimizer lets you reach them with tailored offers — one-to-one or one-to-many — across any channel. And yes, you can reach them in real time.

Learn more about Journey Optimizer

Questions? We have answers.

What is a customer journey?
The customer journey is a path customers take as they interact with your brand — from awareness to engaging with your content to performing a conversion action. Customer journey maps are often used to track the customer journey and can be a very useful reference point for businesses. They provide a visual representation of each stage, from brand discovery, to purchasing and beyond.
What is customer journey analytics?
Customer journey analytics enables you to track and analyse the interactions customers have with your business throughout each stage of the customer journey. It can help you better understand your customer’s journey, identify their pain points along the way and provide you with unique insights to help optimise the customer experience.
What is audience segmentation?
Audience segmentation is the process of dividing your audience into different groups or segments based on certain shared characteristics. Each group or audience segment can then be used to create a more personalised marketing campaign and deliver more tailored messaging that resonates with your target audience.
Does Adobe Customer Journey Analytics provide omnichannel analysis?
Yes. Adobe Customer Journey Analytics is an application that allows you to quickly analyse cross-channel interactions using any data available to you in Adobe Experience Platform. It enables organisations to empower anyone responsible for the customer experience to visualise the customer journey in full context across all the data channels, as well as discover omnichannel insights in real time by bringing the interactive, self-serve query experience of Analysis Workspace to customer data.
What is the difference between Adobe Analytics and Customer Journey Analytics?
Adobe Analytics provides actionable analytics, audience segmentation and reporting for websites and applications, while Customer Journey Analytics offers an end-to-end visualisation of the entire customer journey, not limited to web-based touchpoints.