CUSTOMER DATA PLATFORM
Cross-channel B2B and B2C data for real-time profiles
Actionable, real-time, privacy-ready unified profiles
Customer profiles that learn and adapt
Effortless approval and delivery
Create unified account, consumer, and hybrid profiles
What we offer
Adobe Real-Time CDP collects and activates customer data collection across all of your online and offline channels — including websites, email, social media, call center and in-store data, and more. It distributes fragments and insights and transforms them into cohesive customer profiles, allowing you to reach customers and accounts in the ways you want. To keep pace with customers’ changing needs and behaviors, we offer a real-time CDP that unifies profiles, making them ready for activation across your omnichannel deliverables.
Only Adobe Real-Time CDP can give you that. Here’s how.
ACTIONABLE UNIFIED PROFILES
Real-Time CDP unifies data from across online and offline channels to give you comprehensive, real-time account and consumer profiles. These profiles are updated automatically and governed by customer defined privacy controls based on behavioral, transactional, and operational data — all without back-end manual work. Real-Time CDP profiles are instantly ready for activation anywhere.
Discover why Adobe Real-Time CDP was named a Leader in Everest Group’s CDP PEAK Matrix® Assessment 2023.
CONNECTED EXPERIENCES
Experiences that work in harmony do more than sell products and services — they drive results. Adobe Real-Time CDP helps you do just that by giving you real-time data, intelligent workflows, and rapid activation. With it you get a better understanding of what your customers need and when, as well as which touchpoints they are most likely to interact with. Real-time data and unified profiles let you do more than provide experiences — you can solve problems, create new opportunities, and bring people together.
RESPONSIBLE MARKETING
Real-Time CDP uses patented data governance capabilities and has set the high benchmark in the industry for managing customer data appropriately. With Adobe, you can rest assured knowing you’re offering exceptional experiences while meeting regional regulations, enforcing usage policies, and empowering customers with better transparency.
COMBINED B2B AND B2C
Adobe Real-Time CDP combines B2B and B2C data into real-time profiles that have built-in integrations like advertising, analytics, email, surveys, and more. Now you can take your account, consumer, and hybrid profiles and deliver unique campaigns for each audience. Adobe empowers marketing teams to work together to create dynamic experiences across all lines of business.
“The ability to bring all of our consumer information together — in
real time — is critical to helping us engage with billions of Coca-
Cola consumers around the globe.”
Keith Bartig, Director of Precision Marketing Technologies, The Coca-Cola Company
Solution
Solution
