Adobe GenStudio for Performance Marketing

Create on-brand campaign content at scale with generative AI.

GenStudio for Performance Marketing leverages generative AI innovations to empower enterprise marketers to create high-quality campaign content.

• Use enterprise generative AI models to generate copy and images and to assemble assets for your campaigns (video generation coming soon).
• Personalize campaign content for your target personas, products, and more.
• Create variations by reusing approved on-brand campaign content.
• Leverage fine-tuned LLMs for enhanced on-brand copy generation.
• Use Firefly Custom Models within the application for image generation.
• Streamline content creation, optimization, and management with the Content Production Agent (in development).

Learn about generative AI creation

Get enterprise brand checks.

Protect your brand equity with built-in brand checks using AI and enterprise workflows while empowering marketers to create their own content.

• Upload brand guidelines to establish tone of voice and channel-specific requirements.
• Check content against brand guidelines with AI-powered brand validation.
• Use the embedded review and approval features to review for brand compliance before content is published.

Learn about brand compliance

Organize your work around campaign strategy to boost success.

Create campaigns and seamlessly generate campaign-aligned content in a single application. GenStudio for Performance Marketing was built to give you the tools to see the big picture and the details that drive successful campaigns.

• Organize your assets into a single campaign view — including a campaign timeline, objectives and performance metrics.
• Use generative AI models to optimize copy, image, and asset generation based on your campaign briefs.
• Integrate with Adobe Workfront Planning to link campaign planning and data directly to content generation to achieve campaign goals and deliver better experiences.

Learn about campaigns

Find and reuse on-brand campaign content.

Amplify the use of hero assets by easily repurposing existing, pre-approved content into new variations using the built-in asset repository.

• Search for content with the user-friendly asset repository or access assets by integrating with Adobe Experience Manager Assets.
• Ask your agency or studio teams to upload approved campaign content for your teams to use including uploading from OneDrive or Dropbox.
• Use the embedded Adobe Express tools to quickly edit assets — tools including generative fill, remove background, and image resize.

Learn about content

IN DEVELOPMENT

Deliver and activate campaign content in every marketing channel.

GenStudio for Performance Marketing will simplify campaign activation by sending approved content directly to third-party platforms or other Adobe Experience Cloud applications.

• Activate ads on Meta — and coming soon, Google CM360, TikTok, and Microsoft Advertising — with automated tracking and real-time status.
• Access emails from GenStudio for Performance Marketing directly in Adobe Journey Optimizer for seamless activation.
• Save content to built-in content repository or by integrating with Adobe Experience Manager Assets for distribution to other, separate Adobe Experience Cloud applications.

Learn about activation

Elevate your marketing performance using content insights.

With GenStudio for Performance Marketing, your teams can quickly identify high-performing content using AI to optimize campaigns based on performance data.

• Analyze every campaign and its underlying assets using AI content tagging and reporting.
• Identify the attributes of your highest-performing assets and use them to create content for your next campaign.
• Ingest your top priority custom metrics for additional insights, and when available, multi-channel campaign performance data from Meta, Google, LinkedIn, and more.
• Import campaign data from third-party platforms for a single performance view.

Learn about insights