Adobe for Business Team | Adobe UK

Adobe for Business Editorial Team

Meet the Adobe for Business Editorial Team — the subject matter experts, editors and strategists behind our insights, research and best practices on AI, creativity, marketing, customer experience and document productivity.

Read the latest from the Adobe for Business Editorial Team.

  • A/B testing landing pages for AI-referred visitors.

    Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.

  • AI handles busy work, humans control quality.

    Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.

  • Comparing leading LLMs for enterprise use cases.

    Explore how ChatGPT, Gemini, Claude and Llama perform across functions like research, coding, customer service and business automation.

  • Boost ad performance through colour localisation.

    Explore how to turn colour into a competitive advantage using a data-backed strategy that improves engagement and conversions.

  • How to align AI scoring with colour psychology.

    Discover how AI scoring helps marketers validate colour decisions through real-world performance, readability and audience response.

  • Turn search visibility into brand visibility.

    Understand how organisations can use AEO and GEO to maintain and grow their search presence.

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