Trends

Stay informed with the latest marketing trends. Explore AI-driven strategies, personalised experiences, social media and content marketing.

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  • Stop co-ordinating. Start creating.

    How an AI Agentic Operating Model finally solves the real drag on your marketing team — and why Adobe and Omnicom built one together.

  • The AI search metrics that matter most.

    Many brands gauge AI visibility with limited frameworks. Explore researched insights on how to optimise your brand equity in AI traffic.

  • Adobe and LinkedIn: AI skills for marketers.

    Adobe’s Rachel Thornton and LinkedIn’s Jessica Jensen strike a conversation on their unique AI skills initiative for marketers.

  • AI-powered product discovery for Adobe Commerce.

    Use AI-powered search that understands shopper intent, drives conversions and turns dead-end queries into discovery.

  • Best Buy redesigns marketing for AI-driven discovery.

    Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

  • Don’t let sequential product launches cost you.

    See how leading enterprises use tandem launches, digital twins and AI to reduce delays and unlock revenue growth.

  • Marketing leaders rethink marketing for humans and AI.

    Brand leaders share how marketing evolves for humans and AI using Adobe solutions.

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