Adobe Brand Intelligence

Adobe Brand Intelligence is Adobe's brand foundational model and brand integrity platform for enterprise marketing and creative teams. It builds a living, AI-powered brand knowledge graph from your brand guidelines, creative assets, campaign data and performance results. By connecting this intelligence into your content creation systems, Brand Intelligence helps generate on-brand content at scale, enforce enterprise brand governance and protect your brand while accelerating your content supply chain.

Unlike generic generative AI that is highly reliant on prompt expertise to create usable assets and often drifts off-brand due to lack of brand context, Adobe Brand Intelligence builds a deep, nuanced understanding of your brand when validating and assembling new content It encodes your brand voice, visual identity, compliance rules, and audience insights into a persistent knowledge layer that can be invoked across apps.

Key differences:

• Brand-specific knowledge graph
• Built-in brand governance AI and compliance checks

Adobe Brand Intelligence addresses common enterprise challenges such as inconsistent brand execution, slow content production and risk of off-brand or non-compliant assets. By acting as a centralised brand intelligence system, Brand Intelligence helps global teams produce on-brand content at scale, maintain brand consistency across channels and automate brand validation across a fragmented content supply chain.

Common enterprise problems solved by Brand Intelligence:

• Siloed agencies and teams producing misaligned assets
• Manual brand review bottlenecks slowing campaigns
• Difficulty enforcing brand governance across regions and products
• Limited data on which creative actually performs with key audiences

Adobe Brand Intelligence keeps generative AI on-brand and compliant by using your unique brand ontology, guidelines and compliance rules as guardrails for every creative action. Leveraging the Validate skill, Brand Intelligence checks assets against your brand governance and brand compliance standards before they are published or distributed.

Brand Intelligence can:

• Validate images and copy against brand guidelines
• Flag content that might violate legal, regulatory or IP policies based on trained brand guidance
• Provide AI brand reviewer capabilities in any tool of choice

This gives decision makers confidence that brand-safe generative AI is applied consistently across teams, agencies and channels.

Adobe Brand Intelligence uses both explicit and implicit first-party brand data: brand books, design systems, messaging documents, past campaigns and approved content libraries. It organises this information into a brand knowledge graph and brand ontology, making it accessible to AI agents.

Typical data sources include:

• Brand guidelines, style guides and playbooks
• Approved images, templates and copy
• Campaign briefs and performance data
• Human decision traces, such as commentaries and annotations

Deployment timelines for Adobe Brand Intelligence depend on the complexity of your brand portfolio, data sources and integrations. Adobe will work with your organisation to test a pilot and scale from there. The key requirement is access to your brand assets, guidelines and systems of record so that the brand intelligence layer can be properly configured.

General steps to activate Brand Intelligence include:

1. Discovery and scoping of brands, markets and priority use cases
2. Ingestion of brand guidelines, assets and core sources
3. Configuration of brand ontology and governance rules
4. Integration with key workflows like GenStudio, DAM and Workfront
5. On-going ingestion of input and performance to further optimise Brand Intelligence performance

This process typically involves marketing leadership, brand governance, creative operations and IT for integrations and security approvals.

Adobe Brand Intelligence is best suited for large, multi-brand or multi-market enterprises that need to manage brand governance and on-brand content at scale. Brand Intelligence is especially valuable if your organisation navigates many agencies and teams, complex compliance requirements and a high volume of content that must stay on-brand across channels.

Brand Intelligence is a fit if:

• Brand consistency is a strategic priority
• You are looking to speed up workflows with generative AI for marketing and creative work
• You manage multiple brands, markets or regulated product lines
• You want to connect brand intelligence across both Adobe and non-Adobe tools

To get started, fill in the form to be contacted by the Adobe account team. Adobe will help to define priority use cases and design an implementation plan that connects Brand Intelligence to your content supply chain and marketing tech stack.