Content Supply Chain
Transform your content supply chain with the power of Adobe GenStudio.
Accelerate and simplify your content supply chain with generative AI and intelligent automation. With the Adobe GenStudio solution, you can scale the creation of outstanding content to power more engaging, personalised experiences for every channel — faster.
Meet Adobe GenStudio for Performance Marketing.
The newest addition to the Adobe GenStudio portfolio of products empowers marketing teams to scale personalised campaigns with a single, generative AI-first application for creating on-brand email, display and social ads.
Scale personalisation with a high-powered content supply chain.
Marketers face increasing pressure to deliver more campaigns at greater scale and speed. This requires a tremendous amount of content. Most organisations are struggling to keep up with the demand — demand that’s expected to grow fivefold in the next two years.
Adobe GenStudio is a revolutionary solution that transforms the entire content supply chain — from planning to production and approvals to delivery and analytics. It lets you meet demands, reduce costs, speed time to market and drive ROI — all in an integrated solution that’s supercharged by Firefly generative AI.
Adobe GenStudio — an integrated set of products to automate and accelerate every aspect of your content supply chain.
WORKFLOW AND PLANNING
Increase planning efficiency with transparent workflows across the content lifecycle.
Simplify collaboration and planning, accelerate reviews and approvals and give teams visibility across entire projects.
- Centralise campaign planning and content orchestration into one cohesive view with interactive visualisations such as calendars and timelines.
- Understand the full scope and status of work across your organisation and align resources and timelines to your business goals.
- Accelerate the review and approval process with auditable proofing tools that integrate across applications.
- Automate manual processes with AI, such as content brief generation, quality control, metadata tagging and resourcing.
Creation and production
Spark innovation and boost production with generative AI.
Amplify content creation and production across the enterprise with Adobe Firefly generative AI — that’s designed to be commercially safe.
- Enhance ideation and accelerate creation with cutting-edge AI and collaboration tools integrated with Adobe Creative Cloud.
- Automate production of asset variations with Adobe Firefly Services to power personalisation, commerce and in the future, localisation.
- Empower marketers to create and remix standout content while staying on-brand.
- Customise the Adobe Firefly model to generate assets specific to your brand.
Asset management
Get intelligent asset management.
With Adobe, you can easily find, edit, govern and deliver assets using a digital asset management engine (DAM).
- Search for assets in a centralised location or directly within the applications teams use every day.
- Get governance and digital rights management tools to help you to ensure assets are aligned with your brand guidelines.
- Map metadata from creative brief to delivery with AI-based smart tagging capabilities.
- Increase asset accessibility and discoverability by integrating your DAM across your entire content supply chain.
Delivery and activation
Deliver content for every audience.
Streamline content delivery and activation across all digital channels with seamless connection to your downstream apps.
- Assemble high-impact, modular content in real time to quickly deliver consistent customer experiences across channels.
- Use generative AI to create assets for activation with multiple renditions — including size, format, resolution, crop and effect — across various screen sizes, devices and channels.
Reporting and insights
Measure content performance across the entire customer journey.
Give marketers tools to measure the specific attributes of content usage and performance for better optimisation.
- Automatically tag content with AI-generated campaign IDs and attribute-level metadata to power granular content performance insights.
- Get a deep understanding of performance — including asset and attribute insights — so marketers can fine-tune experiences.
- When certain features become available, you’ll be able to understand content performance and conversion across audience segments and channels.
Adobe is the leader in content supply chain solutions.
The Total Economic Impact™ of Adobe’s Content Supply Chain Solution.
Helping enterprises drive business impact.
$2 million+ saved by automating workflows.
700% increase in delivered projects.
26% higher engagement from Adobe Firefly-generated assets.
“The content supply chain isn’t just about delivering content faster and more efficiently. It’s about creating content that engages people on an individual level.”
Helen Wallace, Creative Director, Deloitte Digital
Learn more about how Adobe GenStudio can transform your content supply chain.
Content as a Service v3 - content-supply-chain - Friday, November 22, 2024 at 15:12
