Adobe Firefly Custom Models

Train Firefly generative AI models using your brand assets.

With Firefly Custom Models, you can unleash your teams’ creativity while consistently maintaining your brand’s look and feel.

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Now available: Firefly Custom Models in Adobe Photoshop.

Bring your brand into Photoshop. Create on-brand images, explore variations, accelerate production and keep your teams aligned from first concept to ready-to‑deliver assets.

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Empower every team to create content that’s true to your brand.

Build models with a simple, self-serve experience.

Train commercially safe Adobe Firefly generative AI models using a small set of your brand-approved assets to create content for specific audiences and channels.

Preview, test and refine models to ensure content matches your brand and vision.
Share and manage custom models across your organisation to streamline teamwork and maintain brand consistency.
Tailor content using advanced style capabilities, including composition reference, style reference and effects presets.

Learn about easy self-serve model training

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Use Firefly Custom Models to create the visual foundation for your marketing activities.

Leading enterprises use Firefly Custom Models to generate images aligned with campaign styles, global brand guidelines and character themes. Teams deliver banner ads, social media posts, paid media ads, webpage hero images, packaging, avatars and more with ease.

Extend photoshoots with uniform visuals.

Maintain brand consistency across touchpoints, including web, paid media, emails and social.

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Generate captivating characters.

Create characters, mascots and avatars that fit a consistent aesthetic and drive engagement.

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Create on-brand icons and illustrations.

Build libraries of tailored, brand-inspired images for a cohesive brand experience.

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Localise and personalise asset backgrounds.

Empower distributed teams to create images for social media and advertisements that reflect local cultures while staying true to your overall brand.

Deliver on-brand omnichannel experiences.

Make your global brand style consistent across all markets and channels — from packaging to advertisements.

Accelerate design and ideation.

Inspire creativity and streamline conceptualisation while maintaining brand consistency.

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Some of the world’s biggest brands use Firefly Custom Models to scale on-brand content.

Content as a Service v3 - Firefly-business - Monday, 8 June 2026 at 11.55

Questions? We have answers.

What is Adobe Firefly Custom Models?

Firefly Custom Models are fine-tuned Firefly generative AI models that you train with your own assets that can be used to generate customised content.

What is needed to be eligible for the offer?

Firefly Custom Models require an enterprise licence and Adobe storage for business. For more details on eligibility, keep in touch to your enterprise sales specialist or request more information.

What does Adobe Firefly Custom Models integrate with?

Firefly Custom Models are natively integrated with Adobe apps — including Firefly Services, GenStudio for Performance Marketing and Adobe Express — so your teams can confidently generate content tailored to the brand across their content supply chain.

Can enterprises train Firefly with proprietary data to create customised AI models?

Yes. Firefly Custom Models allow organisations to train generative AI using their own branded assets. This enables teams to create brand-aligned visuals on-demand while preserving consistency across marketing and product content.

What industries benefit the most from customised generative AI capabilities in Firefly?

Organisations in marketing-heavy sectors — such as retail, consumer goods, financial services, healthcare and education — see strong ROI from Firefly Custom Models. These industries rely on consistent visual identity, localised content and high-volume asset production that can be automated with brand-safe generative AI.

How do Firefly Custom Models accelerate content creation for marketing and product teams?

By enabling prompt-based generation of on-brand images and campaign assets, Firefly Custom Models let teams generate content variations in minutes, improving speed-to-market and freeing up design time for strategic initiatives.

Can executives experience savings and efficiency from Firefly Custom Models?

Yes. Enterprise teams can see gains in content velocity, reduced turnaround times and lower production costs.

What file types and asset formats can be used to train a Firefly Custom Model?

Custom Models are trained using high-quality JPG or PNG images. Recommended specs include 2048 x 2048, minimum 1024×1024 resolution, max 16:9 or 9.16 aspect ratio and file sizes below 50 MB.

Let us show you the full power of Adobe Firefly Custom Models.

Marketo Configurator Wednesday, May 20, 2026 at 16:42

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Thank you for your interest in Firefly. Your request has been submitted to an Adobe representative who will contact you shortly.

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Train Firefly generative AI using your own assets.

Description

Supercharge your team’s creativity and constantly maintain your brand’s look and feel with Firefly Custom Models.

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2025-03-18

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