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CX Enterprise Coworker

An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

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Adobe CX Enterprise Coworker

Orchestrate customer experiences with automated workflows.

Define your goals and Adobe CX Enterprise Coworker turns it into orchestrated actions — co-ordinating data, workflows, approvals and agents with enterprise context, governance and human oversight built in.

Talk to an expert

The agentic engine for customer experience workflows.

From global campaigns to customer engagement to marketing operations, Adobe CX Enterprise Coworker automates end-to-end workflows so your team can reach goals faster and with greater precision.

Screenshot showing the different sources that CX Enterprise Coworker ingests.

An enterprise AI-powered teammate built for CX and marketing work.

Whether you’re launching campaigns or responding to new signals, CX Enterprise Coworker keeps work moving.

Grounded in your brand, business processes and customer context, it continuously evaluates outcomes, routes approvals at the right moments and drives co-ordinated actions across workflows to deliver the right experiences.

Move from ideation to approval to execution with one connected workflow.

CX Enterprise Coworker co-ordinates the steps between planning and execution — connecting data, routeing approvals and triggering the right actions across Adobe and third-party applications. Instead of stitching together systems and handoffs manually, teams can keep work moving through a governed workflow built for enterprise scale.

Snapshot of a prompt, alert and plan being created in a sequence.

Snapshot of CX Enterprise Coworker evaluating, learning and adjusting the outcome.

Customer experiences that get smarter over time.

CX Enterprise Coworker adapts as conditions change, rather than following a fixed path.

It monitors performance signals, evaluates outcomes against your objectives and adjusts actions in real time — refining audiences, updating content or triggering new actions based on what’s working.

With persistent context and long-term memory across workflows, teams don’t just complete tasks faster, they deliver better outcomes.

CX Enterprise Coworker helps marketing teams turn complexity into co-ordinated action.

Orchestrate operational workflows, customer engagement and campaign execution across connected systems with greater speed and control.

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Operations

Monitor data, co-ordinate workflows and ensure systems run smoothly.

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Customer engagement

Adapt journeys in real time based on customer behaviour and performance signals.

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Campaigns

Launch campaigns faster with continuous optimisations to content and audiences.

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Let us show you the full power of Adobe CX Enterprise Coworker.

Marketo Configurator Wednesday, 10 June 2026 at 13:48

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Thank you for your interest in CX Enterprise Coworker. Your request has been submitted to an Adobe representative who will contact you shortly.

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CX Enterprise Coworker FAQs.

What is AI marketing workflow automation?

AI marketing workflow automation uses artificial intelligence to handle repetitive, rules-based marketing tasks (like routeing requests, creating campaigns from briefs or triggering journeys), so teams can focus on strategy and creativity instead of manual operations.

How does Adobe CX Enterprise Coworker improve marketing efficiency and performance?

CX Enterprise Coworker streamlines end-to-end marketing work by acting as an AI teammate that supports campaigns, automates approvals and handoffs and surfaces real-time insights. It helps teams launch faster, reduce errors and keep projects on time and on budget while maintaining governance and auditability.

What types of marketing workflows can be automated with Adobe CX Enterprise Coworker?

It can automate campaign and project set-up, intake and routeing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting and basic analytics and insights across channels.

How does CX Enterprise Coworker differ from traditional agents?

Traditional agents complete singular tasks using question-and-answer interactions. CX Enterprise Coworker is able to take multiple actions after a goal and parameters have been defined. Acting as an AI teammate embedded within planning, production and workflow tools, it can help teams execute customer experience orchestration tasks across the entire customer lifecycle.

How does CX Enterprise Coworker connect with Adobe Experience Platform Agent Orchestrator?

The orchestration layer behind CX Enterprise Coworker is Adobe’s agentic harness—an evolution of Adobe Experience Platform Agent Orchestrator. This architecture combines LLM reasoning with skills to guide execution and task delegation until a goal is achieved. It is integrated across Adobe applications and designed to interoperate with other agentic systems.

How does CX Enterprise Coworker connect with Adobe’s specialised agents and skills?

Adobe’s specialised agents and skills are complementary to CX Enterprise Coworker. They provide the blueprint for agentic execution of specific tasks such as audience creation, journey optimisation and gathering insights, while CX Enterprise Coworker serves as the team captain, orchestrating customer experience tasks across tools and marketers. With skills, customers can tailor the steps for specific tasks, enabling CX Enterprise Coworker to operate with persistent agency defined by marketers.

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Adobe CX Enterprise Coworker.

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Make smarter marketing decisions and optimise customer experiences at scale with Adobe CX Enterprise Coworker.

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2026-04-20

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Adobe CX Enterprise Coworker

Orchestrate customer experiences with automated workflows.

The agentic engine for customer experience workflows.

An enterprise AI-powered teammate built for CX and marketing work.

Move from ideation to approval to execution with one connected workflow.

Customer experiences that get smarter over time.