An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
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Adobe CX Enterprise Coworker

Your always-on, AI-powered teammate.

Whether you're building a journey, creating an audience or orchestrating end-to-end campaigns, Adobe CX Enterprise Coworker connects every step of your marketing workflow — so you can reach your goals faster.

Watch overview | Watch overview of CX Enterprise Coworker Guided demo | Guided demo of Walnut Demos

An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
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Build smarter campaigns with Adobe CX Enterprise Coworker Campaigns today.

Try it for free | Try it for free campaign with coworker

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From conversation to orchestrated action.

CX Enterprise Coworker autonomously connects across your enterprise systems and events, helping you orchestrate marketing workflows. It learns how your team works, navigates blockers on its own and never acts without your approval.

Video on page | Video on page From conversation to orchestrated action

Agentic intelligence. Your enterprise context.

Coworker autonomously executes complex marketing workflows by learning how your team works across the full marketing function, navigating blockers on its own and never acting without your approval.

  1. Audiences
  2. Journeys
  3. Insights
  4. Diagnostics
  5. Operations
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Find the right audience faster.

Describe who you want to reach. Coworker analyses customer data and audience composition, identifies segment overlap and delivers a ready-to-use audience that’s already sized and validated.

Go from idea to full journey in minutes.

Start with a goal — such as improving onboarding or reducing basket abandonment. Coworker identifies the audience, recommends a journey structure, flags potential issues and refines the journey until you approve it.

Get deep insights using simple requests.

Review performance across channels, understand trends and turn a whole quarter’s worth of data into a stakeholder-ready summary — complete with recommendations and visualisations.

Understand the why behind what happened.

Ask why engagement dropped, why an audience grew or what's driving campaign performance. Coworker investigates your data to surface likely causes and recommends the next steps, saving you from digging through dashboards.

Improve marketing with regular health checks across the customer experience.

Get an instant overview of how datasets, schemas, audiences, journeys and destinations connect. Coworker can summarise your programmes, highlight gaps and recommend actions.

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From conversation to orchestrated action.

Coworker continuously learns, adapts and recovers as it works.

https://video.tv.adobe.com/v/3495967?hidetitle=true

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CX Enterprise Coworker helps marketing teams turn complexity into impact.

Transform business outcomes with Coworker Chat, Campaigns and Projects. Every output is grounded in your business context, so your team can execute with confidence and speed.

Watch demo | Watch demo of CX Enterprise Coworker demo video

Chat

Transform the way your team works. From insights extraction to content generation, Coworker Chat empowers practitioners to complete complex tasks through natural language.

Campaigns

Designed for agile marketing teams, Coworker Campaigns lets you build and launch campaigns from a single prompt. Describe your goal, upload an audience and it generates a ready-to-launch campaign.

Try Coworker Campaigns today

Projects (coming soon)

For work that spans enterprise teams and timelines, Coworker Projects is your always-on teammate. Set a goal and it coordinates across people and agents to move work from planning to delivery.

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Chat

Transform the way your team works. From insights extraction to content generation, Coworker Chat empowers practitioners to complete complex tasks through natural language.

#F8F8F8

Campaigns

Designed for agile marketing teams, Coworker Campaigns lets you build and launch campaigns from a single prompt. Describe your goal, upload an audience and it generates on-brand assets, recommends a campaign plan and maps the customer journey.

Try Coworker Campaigns today

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Projects (coming soon)

For work that spans enterprise teams and timelines, Coworker Projects is your always-on teammate for end-to-end execution that transform your business outcomes. Set a goal and it coordinates across people and agents to move work from planning to delivery in one collaborative workspace.

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Access Adobe CX Enterprise Coworker in your favourite AI platform.

Learn more

Access Adobe CX Enterprise Coworker in your favourite AI platform.

Learn more

Learn more about Adobe CX Enterprise Coworker.

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Adobe CX Enterprise Coworker FAQs.

What is Adobe CX Enterprise Coworker?

Adobe CX Enterprise Coworker is your always-on, AI-powered teammate for customer experience orchestration. It connects every step of your marketing workflow — from building audiences and mapping journeys to surfacing insights, running diagnostics and coordinating operations — across Adobe CX Enterprise applications. Coworker lets practitioners complete complex tasks using natural language and will soon be able to coordinate cross-functional work from planning through delivery. Enterprise-grade governance, memory and human checkpoints are built in throughout, ensuring that Coworker never acts without your approval.

Who is Adobe CX Enterprise Coworker built for?

Enterprise teams managing complex, cross-functional customer experience initiatives — not just campaigns, but journeys, audiences, analytics and marketing operations across the entire customer lifecycle. It's designed for organisations that need enterprise-grade governance, persistent memory and coordination across multiple teams, approval checkpoints and timelines.

What types of marketing workflows can be automated with Adobe CX Enterprise Coworker?

It can automate campaign and project set-up, intake and routing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting and basic analytics and insights across channels.

How does CX Enterprise Coworker differ from traditional agents?

Traditional agents complete individual tasks using question-and-answer interactions. Coworker can take multiple actions once a goal and its parameters have been defined. Acting as an AI-powered teammate embedded within planning, production and workflow tools, it helps teams execute customer experience orchestration tasks across the entire customer lifecycle.

How does CX Enterprise Coworker use agentic skills?

Agentic skills provide the blueprint for Coworker to execute specific tasks, such as audience creation, journey optimisation and insight generation. Coworker serves as the team captain, orchestrating these skills across customer experience workflows, tools and marketers. Skills can be tailored to the unique steps in an organisation’s workflow, allowing Coworker to operate with persistent agency defined by marketers.

What is the difference between Adobe CX Enterprise Coworker and Adobe CX Coworker for teams?

A: Adobe CX Enterprise Coworker is a comprehensive agentic AI system for customer experience orchestration, spanning campaigns, journeys, audiences, analytics and marketing operations across Adobe CX Enterprise applications. CX Coworker for teams is a focused, self-service module built for agile marketing teams that need to move quickly from campaign ideation to campaign launch. It uses the same agentic AI engine, scoped to a single workflow.

Let us show you the full power of Adobe CX Enterprise Coworker.

Marketo Configurator Monday, September 14, 2026 at 15:14
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