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Adobe Journey Optimizer B2B Edition

Unlock next-generation B2B journey orchestration.

Elevate your go-to-market efforts with AI-first B2B marketing operations to boost productivity, enhance personalisation and increase pipeline across the entire customer life cycle.

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Looking to manage B2C journeys? Go to Adobe Journey Optimizer

How do you want to learn about Adobe Journey Optimizer B2B Edition?

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Explore the features and benefits of Adobe Journey Optimizer B2B Edition.

Leverage an AI-first user experience and agentic omnichannel journey decisioning to accelerate time-to-market and improve qualification with leads, accounts and buying groups across inbound and outbound channels — all from one application.

Design hyper-personalised journeys in seconds using AI.

Automatically design intelligent journeys and operational workflows that adapt to lead, account and buying group behaviour.

  • Journey Agent. Use agentic AI to streamline journey execution by automating the creation and optimisation.
  • Content Agent. Automate content creation and configuration for every channel in your journey to accelerate and scale personalisation workflows.
  • Journey management. Visualise and design customised multistep journeys from one canvas for leads, accounts and buying groups based on role, account, product interest, life cycle stage and more.
  • Dynamic personalisation. Automatically adjust specific content and messaging components for each buying group member based on their role, account, product interest or other criteria.

Go to adaptive journeys

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Adobe Journey Optimizer B2B Edition use cases

Assess marketing engagement by defining buying groups for specific products across target accounts.

Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.

Maximise the impact and ROI of marketing’s contribution to sales with insights that help you to increase buying group engagement and automations.

Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.

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The Adobe advantage.

AI-first user experience

Conversational, prompt-based workflows powered by AI agents across marketing, sales and paid media workflows.

Agentic decisioning engine

Context-rich AI journey decisioning engine for intelligent and adaptive engagement.

Omnichannel orchestration

Combined inbound and outbound channels across marketing, sales and advertising.

Full-spectrum B2B marketing

Unified marketing operations and engagement for lead, account and buying group marketing strategies.

Entire customer life cycle

A single, unified solution to execute acquisition, cross-sell, up-sell and retention strategies.

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Unlock more with Adobe integrations.

Pair Adobe Journey Optimizer B2B Edition with these additional Adobe products.

Journey Optimizer B2B Edition + Adobe Marketo Engage.

  • Orchestrate Marketo Engage campaigns and channels from the Journey Optimizer B2B Edition journey canvas to connect your lead marketing with account and buying group marketing.
  • Repurpose your Marketo Engage lead management programmes to identify, convert and qualify anonymous and known leads as potential contacts and buying group members for your account journeys.
  • Leverage Marketo Engage data — including CRM and customised objects and fields — as additional context for AI Agents inside Adobe Journey Optimizer B2B Edition.

Learn about Marketo Engage

A conditional action configuration for a webinar email with an email delivery dashboard showing email campaign metrics for emails delivered, click rate, sign ups and unsubscribe rate beside an email content preview.
Real-Time CDP integrations enable importing audiences for buying group creation and content personalisation.

Journey Optimizer B2B Edition + Adobe Real-Time CDP.

  • Activate unified and dynamic account lists in Journey Optimizer B2B Edition for account and buying group journey orchestration.
  • Leverage unified lead and account profiles from connected data sources across your enterprise as context for Journey Optimizer B2B Edition AI agents.
  • Update your unified lead and account profiles and include or suppress them from journeys in real time based on account and buying group journey engagement.

Learn about Real-Time CDP

Journey Optimizer B2B Edition + Adobe Customer Journey Analytics B2B Edition.

  • Take advantage of the unmatched analysis and visualisations of the entire B2B customer journey and lifecycle, at every level — including individuals, buying groups, accounts and opportunities.
  • Analyse how different campaigns, channels and content impact B2B progression and pipeline.
  • Leverage new insights by publishing audiences for journey orchestration from Customer Journey Analytics B2B Edition directly to Journey Optimizer B2B Edition.

Learn about Customer Journey Analytics B2B Edition

Journey Optimizer B2B Edition + Adobe Brand Concierge.

  • Engage web visitors in intelligent, context aware conversations using real-time data for individual profiles, accounts, buying groups and journey context to guide visitors toward the next best action.
  • Use conversational engagement signals — such as meetings, form fills, content clicks and document interactions — as trigger events for journeys, scoring updates and multichannel retargeting.
  • Convert anonymous visitors into known leads using enriched profiles and assign them to the right buying group and account journeys automatically.

Learn about Adobe Brand Concierge

Learn more about Journey Optimizer B2B Edition.

Content as a Service v3 - adobe-journey-optimiser-b2b-edition - Tuesday, 19 May 2026 at 22.13

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Let us show you the full power of Adobe Journey Optimizer B2B Edition.

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Orchestrate smarter B2B journeys with agentic AI.
CardDescription
Adobe Journey Optimizer B2B Edition orchestrates smarter journeys for B2B accounts and buying groups and accelerates pipeline progression.
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2026-01-31
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An example of an AI-assisted buying group of non-user accounts, with AI generated buyer group roles for decision-maker stakeholders and missing members.
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Let’s talk about what Adobe Journey Optimizer B2B Edition can do for your business.

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