ADOBE FIREFLY CUSTOM MODELS FEATURES

On-brand content at scale

Ignite creativity and accelerate production while keeping assets true to your brand with Firefly Custom Models.

Stay consistent across channels without slowing down.

Get fresh, on-brand content more quickly by generating variations with the click of a button.

Seamless brand consistency. Expand your campaigns and create consistent experiences across channels, including web, banners, social, emails, physical packaging and more, with trained custom models.
Increased production capacity. Go to market faster with efficient workflows that let you expand image and vector libraries, create campaign content, extend photoshoots, build out shot lists and more.
On-demand content. Respond to trends quickly with tailored content and easily iterate to explore more ideas and possibilities.
Managed access. Control model training, review and usage across teams and workflows.

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Give teams access to specific models by deploying them to designated members, so they can create on-brand content.

Scaled creative capacity. Spread on-brand content creation across distributed and regional teams, easing the workload on core creative teams.
Self-service content creation. Empower marketers to confidently create standout content tailored to their audiences.
Brand guardrails. Create with confidence using generative AI that’s safe for business and your brand.

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Create personalised content with Firefly Custom Models embedded in Adobe tools.

Adobe Firefly. Tap into custom models in the Firefly web app and Adobe Firefly Boards for quick, on-brand asset creation and iteration.
Adobe Photoshop. Use custom models in Photoshop to create on-brand images, without having to leaving your workflow.
Adobe Firefly Creative Production for Enterprise. Achieve brand consistency across large volumes of content with Adobe Firefly Creative Production for Enterprise and the Firefly Custom Models API.
Adobe GenStudio. Create images with custom models in Adobe GenStudio for Performance Marketing and craft personalised campaign content.
Adobe Express. Produce the content you need as a marketer with custom models in Adobe Express to stay on-brand and on-demand.