.
A set of on-brand illustrations of people working that was generated from a custom model
A set of on-brand illustrations of people working that was generated from a custom model

ADOBE FIREFLY CUSTOM MODELS USE CASE

Create on-brand iconography and illustrations.

Use Firefly Custom Models to quickly build a new image library — or expand an existing one — enabling brand consistency across the customer journey.

A set of on-brand illustrations of people working that was generated from a custom model

Create more branded visuals than ever before — faster.

A set of customised brand icons in green

Customised icons that capture your brand style.

  • Grow your icon library quickly with efficient creation tools.
  • Ensure every icon is on brand, on theme and ready to use.
  • Unify your brand with cohesive iconography across platforms, screens and moments.
A custom model for brand illustrations showing a supermarket employee in a produce aisle

Craft brand-inspired illustrations.

  • Produce on-brand assets for ads, promotions and webpages.
  • Make every interaction feel familiar with consistent illustrations across all touchpoints.
  • Extend campaigns and refresh asset libraries by generating images that match your existing content.
A custom model generates many illustrated natural landscapes

Accelerate concepts and ideation.

  • Empower your teams to move quickly from concept to execution with content that fits your brand style and campaign goals.
  • Inspire creativity and visualise variations using different patterns, textures, colours, styles and scenes.
  • Refine and align quickly on creative direction that stays true to your brand’s look and feel.
style
three-up, l-spacing-bottom

Leading brands using Firefly Custom Models to scale content creation.

  • MRM Brasil drives earned media with customised AI.

    MRM Brasil used Adobe Firefly Customised Models to launch a bold global brand campaign that drove €6 million in earned media and boosted sales.

    Read article

  • Newell Brands boosts creative speed 5x with AI.

    Newell Brands transforms production workflows with Adobe Firefly Custom Models and Firefly Services.

    Read article

  • Lumen scales creative output.

    Lumen uses Adobe GenStudio for Performance Marketing to scale content creation, boost performance and drive faster approvals.

    Read now

background
#FFF3DF
style
l-spacing-bottom

Adobe powers companies across industries to stay brand consistent and deliver real impact.

Prudential
Pepsico
Stagwell
Tapestry
style
xl spacing bottom
style
m spacing bottom
cardTitle
Create branded illustrations and icons — at speed and scale.
Description
Use Adobe Firefly Custom Models to quickly grow your icon library, build brand-consistent illustrations and help teams go from ideation to execution faster.
cardDate
2025-10-28
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/firefly

Discover how Adobe Firefly Custom Models can transform your organisation’s creative workflows.

Learn more