As Senior Vice President of Engineering, for the Customer Experience Orchestration business at Adobe Anjul leads the Customer Experience Orchestration engineering organisation, which is focused on powering digital businesses in both B2B and B2C.
Anjul brings over thirty years of experience in enterprise software development, with a focus on data, databases, analytics and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organisations with significant revenue streams.
After joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry's first purpose-built customer experience management platform, enabling personalised customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative, becoming the backbone across M&E, Retail, T&H, FSI and Healthcare enterprises. This innovation includes the launch of Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA). She also leads Adobe's world-class marketing automation, experimentation and optimisation solutions - Marketo, Campaign and Target.
She has pioneered the integration of GenAI technologies across AEP, applications and engineering operations. This involved making strategic shifts from traditional architectures to AI Native frameworks accelerating GenAI first applications to market, helping brands orchestrate customer experiences.
Anjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform. There, she led product strategy, engineering and technology adoption, working with C-suite clients across a variety of industries.
Anjul holds a Bachelor's in Electrical Engineering from the University of Delhi.
