The Dinosaur Roars - B2B Personalisation is evolving
Speaker: Jo O’ Connor, Senior Principal Solutions Consultant, Adobe
Maintaining relationships with customers in a world of limited in-person interactions and always-on digital touchpoints takes creativity. And when your customer is acting on behalf of an employer you have to get very creative as all B2B marketers know.
Increasingly CDP is seen as being part of the marketing mix. But in a world of cookieless, regulatory changes and countless other challenges, how can B2B marketers gain a complete and trusted understanding of their customers and use it to deliver consistent, personalised, account-based experiences.