Maximise your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value.
With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimise campaign spending in the moment and make data-driven recommendations critical to your business — all based on AI-powered incrementality scores within measurement models that inspire confidence in the results.
Get complete, unified ROI measurement by combining and harmonising marketing performance, spend, conversion data and other important business factors.
Give users the hands-on ability to easily customise AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations.
With Mix Modeler, you can quickly generate, compare and adjust multiple marketing budget plans to forecast results in varying scenarios — empowering your team to make more confident and expedited marketing investment decisions.
Leverage out-of-the-box AI-powered scenario planning tools.
Increase confidence in strategic decisions to drive growth.
Use insights to immediately refine channel spend and maximise ROI.
Leverage the macro-level insights from Mix Modeler to enhance the performance evaluation of various channel touchpoints within Customer Journey Analytics, improving efficiency in tactical optimisations.
Use the insights from Mix Modeler to better optimise customer journey paths within Adobe Journey Optimizer to maximise returns.
