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Adobe Brand Concierge Features

Intent-based experience orchestration

Transform your existing content and digital touchpoints into dynamic, conversational experiences that respond instantly to customer intent and drive conversions.

Personalised travel booking screen showing Barcelona expedition options, including a hiking tour and a sailing adventure, with a confirmation message for two booked activities.

Modular experience assembly

Support AI‑powered search across text, images, voice and structured content while surfacing multimedia assets in real time.

Source content through Adobe Experience Manager integrations or simple URL and catalogue uploads.
Automatically include rich media such as images, documents and video in responses to help customers deepen their understanding and make informed decisions.

Adaptive responses and content routeing

Guide customers towards confident decisions with customised journeys.

In-session behaviour signals determine which content modules, formats or touchpoints to prioritise during a conversation.
Responses are informed by customer intent and leverage product content, visuals and details to provide customers with accurate, concise answers that minimise friction and increase purchase confidence.

UI showing a Barcelona travel opportunity alert, a mobile notification for a new tour and a card featuring Gaudí architecture.

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Unlock more with Adobe integrations.

Dashboard showing sampled customer conversations, user engagement metrics and total conversions with review buttons.

Achieve continuous profile enrichment with Brand Concierge + Adobe Real-Time Customer Data Platform.

Enhance the personalisation capabilities of Brand Concierge and drive greater conversions through richer customer profil.e insights

Capture preferences, sentiment and goals in real time for tailored experiences.
Reduce drop-offs by anticipating customer needs based on past and present engagement behaviours and delivering the most relevant content at every touchpoint.

Learn more | Learn more Achieve continuous profile enrichment

Interface showing Adobe Experience Platform with a high propensity score of 560K, Viking cruise image, welcome message for Lucas and asset personalisation options featuring Scenic Viewpoints.

Keep conversations up to date with Brand Concierge + Adobe Experience Manager Sites.

Deliver customer interactions that are always consistent with your most up to date site content.

Surface and prioritise approved, published content to effectively guide customers on their journey.
As content is published or updated, Brand Concierge promptly references them for use in conversations.

Learn more | Learn more Keep conversations up to date

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Learn how to use intent-based experience orchestration features.

Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.

Learn more | Learn how to use intent-based experience orchestration features

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Intent-Based Experience Orchestration in Adobe Brand Concierge

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Orchestrate personalised, intent-driven customer experiences in real time. Activate insights, optimise journeys and drive conversions.

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2026-01-19

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