ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES

Omnichannel orchestration

Orchestrate inbound and outbound marketing, sales and advertising channels in harmony using a context-rich AI-decisioning engine for intelligent and seamless engagement.

Agentic journey decisioning

Use AI-driven decisioning to reduce manual rule set-up, enable reusable-decisioning frameworks and ensure real-time, context-aware routeing during journey execution.

Real-time engagement triggers. Initiate engagement and automate journey progression using active listening and activity triggers that respond to real-time behaviour.
Journey actions. Automate customer-facing engagement activities and internal marketing workflows, such as scoring behaviour, for each lead, account and buying group based on their journey activity.
Buying group engagement scoring. Measure the collective intent of an entire buying group by qualifying engagement based on the individual behaviour of each group member.
Adobe Marketo Engage campaigns. Link Marketo Engage Smart Lists and Smart Campaigns to your journeys to enrich your lead marketing programmes with account and buying group data and context.

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Unified engagement channels

Ensure seamless marketing operations and customer engagement with one tool for all leads, accounts and buying groups across inbound and outbound sales, marketing and paid media channels.

Email. Deliver highly personalised emails that are enhanced with generative AI to boost engagement and conversions.
Paid media. Activate anonymous, pseudo-anonymous and known profiles directly from the journey canvas to LinkedIn, ZoomInfo, Outreach and many more destinations.
Website. Tailor web experiences across key stages of the buying cycle using behaviour signals, solution interests and engagement data.
Landing pages and forms. Activate personalised landing pages and forms with account, lead and buying group context to capture richer first‑party data.
Mobile engagement. Launch precise, contextualised mobile experiences spanning in-app messages, push notifications, SMS, WhatsApp and more, directly via the journey canvas.
AI-powered conversations. Turn anonymous web visitors into known leads and advance them in their journey based on engagement history and unified profiles using Adobe Brand Concierge.
Interactive chat and webinars. Target buyers using Adobe Marketo Engage channels like Dynamic Chat and Interactive Webinars to maximise the impact of your buying group experiences.

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Email designer

Build, govern and scale email experiences using modular authoring, intelligent personalisation and enterprise-ready controls — designed to maximise engagement across journeys.

Email building and modular authoring. Design, clone and update email assets with a modern WYSIWYG editor, customised HTML and email APIs. Validate experiences with built-in preview and simulation tools.
Personalisation and dynamic content. Use reusable fragments, email templates and handlebar scripting to support dynamic logic and advanced personalisation.
Governance and operational readiness. Stay in control with brand‑approved templates, send‑time optimisation, built‑in reporting and compliance guardrails.
Centralised email preferences centre. Standardise opt‑ins, respect customer communication choices across journeys and ensure consistent enforcement of email limits and subscription settings.

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Asset management integrations

Streamline the delivery experience by embedding marketing-approved content directly into account and buying groups.

Adobe Experience Manager Assets. Design personalised content for buying group members using assets from Experience Manager Assets, including AI-generated images from Adobe Firefly.
Adobe Marketo Engage. Reuse assets from Marketo Engage design studio for consistent, connected and synchronised experiences across buying group journeys and campaigns.
Adobe Express. Easily create, edit and access content for your journeys using Adobe Express within the asset library and the email or landing page editors. Generate and refine creative assets using Adobe Firefly within Adobe Express.
Adobe Stock. Accelerate content personalisation by designing and editing assets using Adobe Stock photos, design elements and thousands of customised fonts.

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