No Lead Left Behind: How to Get Started with Lifecycle Management

Priority tends to fall on scoring and prioritizingleads thatsuccessfully make it through to sales, but what about allthe “lost” leads that becomenothing more than missedopportunities? Lead lifecycle management is the key to minimising drop off, recovering lost leads, and turning more leadsinto sales.

This cheat sheet provides a quick overview of how lead lifecycle management works, as well as resources for getting started.