Adobe Experience Forum: 2020 Digital Trends

On-demand webinar  | 60 min | Free of charge


We are living in unprecedented times and hope this finds you and your family safe. At Adobe, we wanted to engage with our customers and virtually bring together our community across APAC.

A decade on from our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. We reached out to leaders in marketing, advertising, ecommerce, creative and IT roles for their insights.

Why attend this webinar?

We’ve surfaced the most significant insights for the year ahead and will be navigating through the emerging challenges and opportunities that everyone is talking about. Discover the answers and insights you need to plan for the current market and beyond.

Hear from our experienced panel on the stories behind successful businesses that are navigating their businesses through this turbulence

We solicited questions from attendees during this online event, tune in to hear the answers.

If you haven’t yet downloaded our 2020 Digital Trends APAC Report please visit the site here.


Scott Rigby

Scott Rigby
Head of Digital Transformation, APAC

Scott leads Adobe’s digital transformation practice in APAC and more than 20 years of enterprise experience across digital strategy, transformation and marketing. Previously at Adobe, Scott was the Industry Strategy practice lead and led the APAC Digital Marketing consulting team. 

Scott has previously consulted to more than 200 clients in APAC such as: Kimberly Clark, Telstra, Citibank, Samsung, Lenovo, Disney & Air China. He has experience across retail, finance, telco, media, high-tech, travel and government industries.

Lee Hickin

Lee Hickin
Chief Technology Officer 
Microsoft Australia

Lee has over 27 years experience in the IT industry working across a variety of roles and technologies. Lee has worked in Asia, the UK and Australia with a passion for innovation and leading-edge technologies such as AI and Autonomous devices. 

As the CTO, Lee helps customers and Governments on their journey of digital transformation through cloud technologies; focusing on the adoption of intelligent cloud services such as AI and machine learning underpinned by the need for cultural transformation, digital strategy and responsible AI.

Lee is passionate about the positive potential for Artificial intelligence to build an inclusive and bright future and is a regular speaker on Cloud technology, innovation culture and driving digital transformation.

Scott King

Scott King
Chief Operating Officer & Co-founder

Scott is a digital specialist with over 20 years of experience providing marketing, design and development services to many of Asia Pacific's most innovative brands. As Co-founder and C.O.O. at Accordant Isobar, part of the Dentsu Aegis Network. Accordant is pioneering engaging customer experiences, utilising data-driven personalisation capabilities to optimise all stages of consumer engagement, across all touch points. 

Prior to Accordant, Scott established Adobe’s data-driven personalisation and optimisation programs within Asia Pacific. Scott’s overarching belief is that strategic digital marketing should deliver beautiful and intelligent experiences to consumers that in return drive impactful and measured performance increases for businesses.

Attend the webinar now