A: Typically, B2C purchases are much smaller investments than B2B purchases because a B2B purchase is for an entire company. A B2B buying journey is also typically longer than a B2C buying journey, requiring multiple steps and several different decision makers. B2B marketing also puts an emphasis on company-client relationships, which isn’t usually necessary for B2C marketing.
There are some larger consumer purchases — like computers, home appliances, and cars — that might involve a longer decision-making process and be similar to a B2B buying journey. For example, when you're shopping for a mortgage, you transition from awareness, through application, to qualifying for the mortgage, and through all the other steps until you finally sign for your home. This type of long buyer’s journey is very typical for B2B companies.
But the difference between B2C and B2B isn't just how long the buying journey is or how large the transactions are. Another key difference is the type of technology and tools marketers use to target customers and keep track of key customer information. Because of varying customer-base sizes, B2C and B2B business models will employ different technology. For instance, smaller B2C businesses might not use any analytics, while large businesses may have advanced analysis technology for many aspects of their business.