A: A good B2C marketing strategy builds customer relationships by personalizing interactions and identifying the moments that matter most in the marketing life cycle. By unifying data, you can paint a picture of who your customers are and respond to them accordingly.
Your consumer marketing strategy can include both traditional channels like TV and newer platforms like social media, YouTube, streaming services, email, and mobile apps. Consumer brands can also use industry events to reach their target audiences. Whatever channel you use to share your message, remember to balance frequency and reach. How often can you reinforce a positive brand perception to the most people?
It’s important to understand how your brand is already perceived. To that end, your business can conduct something called “brand sentiment analysis.” Using artificial intelligence, marketing teams can crawl through thousands of your brand mentions on social media to paint a picture of the type of emotional resonance your brand has with customers. You can use that market research to build better customer relationships.