Manage privacy and consent.
Experience Platform lets you monitor and respond to your customers’ data access and delete requests under relevant privacy regulations, including CCPA and GDPR. You can also manage and enforce consent policies.
Yes, it’s possible to earn trust, comply with regulations and policies and get the insights you need to deliver the personalised experiences that move your customers — and your business.
When it comes to customer relationships, data responsibility is the price of admission. Experience Platform gives you industry-leading, patented data governance tools so you can honour customer privacy requests, meet policy and regulation requirements and still give Experience Makers across your organisation the insights they need to deliver the best.
One place to manage privacy, security and governance and extend controls across Experience Platform-powered products.
Empowered data stewards across IT, Security and marketing saves time and resources in compliance management.
A powerful, extensible architecture purpose built to meet future privacy regulations.
Automatically prevent policy-prohibited data usage and alert team members of unintended data misuse.
Customised labels and policies let you govern experience data to meet your business needs.
REST APIs can be used to apply the Experience Platform data governance framework directly in Platform powered applications.
Adobe Experience Platform gives you the rich foundational privacy capabilities you need to create personalised experiences while respecting customer privacy.
Reduce the risks of data management with patented tools that let you classify, manage and enforce the who, what and how data gets used across the enterprise.
Adobe Experience Platform was built from the ground up with principles of security by design. This means it’s built on a hardened, scalable infrastructure that provides foundational and advanced security capabilities.
Capabilities built to help regulated industries such as healthcare and financial services provide the best experience for their customers while still meeting their obligations.
Rest easy knowing your data is in good hands and help is always there. Adobe operations teams monitor and respond to activities and events 24/7. And our security practices and policies are some of the highest in the industry.
Experience Platform lets you monitor and respond to your customers’ data access and delete requests under relevant privacy regulations, including CCPA and GDPR. You can also manage and enforce consent policies.
Keeping track of your data and making sure it’s used appropriately is a tall order. With Adobe Experience Platform Data Governance — a first-of-its-kind data governance and management framework — you have the power to classify, manage and enforce how your data should be used across the enterprise — so you can use data more responsibly and build customer trust.
Apply specific labels to classify data based on governance and compliance needs. This includes out-of-the-box contractual, identity and sensitive data labels. You can also create customised data labels.
Labels are automatically inherited based on lineage of experience data source by segmentation and activation workflows. Labels applied at the dataset level are inherited by all fields in the dataset.
Create, manage and communicate data usage policies, including policy templates, customised policies, audit of data usage and integration-ready APIs.
Enforce data usage policies within data usage workflows. Out-of-the-box enforcement capabilities are provided in data activation workflows native to Experience Platform. Customised applications on Experience Platform can define their own enforcement workflows to warn or restrict data usage.
See how intended data usage may violate policies. Also, perform comprehensive lineage analyses and receive recommendations on how to comply with policies.
Adobe Experience Platform is built with security in mind from the beginning. Its robust framework includes several features that help keep your data secure so you can focus on creating the best customer experiences possible.
We’re dedicated to providing safe, secure environments for your data, which is why Adobe Experience Platform has been certified to comply with several global industry standards. We also provide tools and features to help you with your compliance obligations under certain regulations, like GDPR for data stored in Experience Platform.