Unify cross-channel data into real-time customer and account profiles using Adobe’s industry-leading customer data platform (CDP). Profiles that are ready for activation anywhere — all while respecting customer preferences. Get started with Adobe Real-Time CDP.
Built on the Adobe Experience Platform, Real-Time CDP enables marketers to create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.
Unify and normalise known and pseudonymous customer data across all online and off-line sources to create real-time, actionable B2B and B2C customer profiles within a powerful customer data platform.
Enrich and segment unified profiles in real time. Easily create actionable audiences with Audience Agent and proactive AI-powered insights, so your campaigns stay on target and relevant.
Boost marketing effectiveness — from acquisition through loyalty — across all channels with expanded and data-enriched audiences.
Manage customer data across all lines of business from one centralised platform.
Activate your B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications.
Discover and engage new audiences without relying on third-party cookies.
Recognise and remarket to unknown visitors and personalise their experiences for better conversion.
Build unified profiles that power more targeted and relevant omnichannel experiences.
Connect data faster to enhance your customer profiles, unlock deeper insights and improve experiences to retain customers.
Earn and maintain customer trust through responsible data governance, management and usage.
IDC REPORT
A purpose-built data collaboration application that lets you connect with advertisers and publishers — from connected TV to commerce media — to find high-value audiences in a user-friendly environment, all while prioritising privacy.
Streamline how data is collected and distributed to Adobe Experience Platform and other systems and tools — such as Facebook and Google — while improving site performance. Adobe Real-Time CDP Connections lets you instantly deliver powerful marketing experiences.
63% uplift in click-through rates with personalisation.
57% revenue increase from retargeted email campaigns.
127% increase in annual booked accounts.
“By unifying our data, we started waking up to the fact that our customers' trust is an extraordinarily valuable asset. They were telling us exactly what they were looking for and we needed to be more aligned with ways to help them.”
Melanie Babcock, Vice President of Integrated Media at The Home Depot
Connect Adobe products to create experiences that are right on time and just right for your customers.
Build unified profiles and actionable audiences while also creating and delivering personalised customer experiences.
Supplement customer profiles with cross-channel behavioural insights for enhanced audience creation and activation.
Adobe can help you to make personalised experiences a part of every customer moment using comprehensive customer data management platform features.
A customer data platform or CDP, is a type of software that centralises customer data from multiple sources. It brings together data from channels like websites, mobile apps, CRM systems and off-line transactions.
The goal of a CDP is to create a unified customer profile. This profile includes both real-time behaviours and historical data, giving marketers a complete view of each individual.
CDPs are designed to make customer data usable across teams. They provide tools to manage, segment and activate audiences at scale.
By connecting real-time insights with marketing systems, a CDP helps businesses deliver more relevant, personalised customer experiences. It also improves efficiency by reducing data silos and manual data processing.
Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform. It unifies both known and unknown customer data in a single system.
The platform creates real-time, trusted customer profiles using data from multiple sources. This includes behavioural, transactional and demographic data.
With these unified profiles, marketers can build intelligent audience segments using AI and rule-based logic. Segments update in real time as new data is collected.
Adobe Real-Time CDP supports immediate activation across channels. This allows brands to deliver personalised experiences throughout the digital customer journey.
The platform also simplifies data integration and governance. It helps teams use customer data responsibly while increasing marketing precision and speed.
Consumer data integration is a series of protocols and processes that combine and organise customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.
Information gathered in one place is easier to manage, access and secure. Even more importantly, customer data gathered in one place enhances the organisation’s ability to analyse and visualise the data — and do so in minimal time.
CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behaviour.
The main difference between a DMP, CDP and CRM is the primary purpose for which customer data is stored and organised. Between managing existing customers, marketing to potential customers or integrating that information to create a unified customer profile, each platform uses data in different ways.
A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a shop and even a CRM or DMP.
The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organise data such as purchase history, customer contact information and any communications that might have happened with that individual.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymises it and then exchanges it with other companies for targeted advertising.
Real-time segmentation refers to the instant grouping of users based on live data. This can include their current behaviour, recent actions or up to date attributes.
Unlike traditional segmentation, which relies on static or historical data, real-time segmentation responds to what users are doing in the moment. This allows marketers to adapt immediately.
By using real-time data, businesses can personalise content, experiences or offers as users engage. This improves relevance and increases the chance of conversion.
Real-time segmentation helps marketers meet users’ needs and preferences as they happen. This leads to stronger engagement, faster decision-making and higher campaign performance.
