Adobe Journey Optimizer B2B Edition
Unlock next-generation B2B journey orchestration.
Deliver fine-tuned B2B customer experiences using AI decisioning and omnichannel orchestration to optimise engagement, personalisation and sales qualification.
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Explore the features and benefits of Adobe Journey Optimizer B2B Edition.
Evolve beyond rules-based campaigns to AI-powered experiences that let you scale one-to-one personalisation through continuous contextual insights.
- Adaptive journeys
- Omnichannel orchestration
- Sales qualification
- Intelligent insights & actions
- Unified B2B audiences
Design, manage and optimise journeys using AI.
Automate operational workflows and design and manage intelligent journeys that drive engagement and conversion using an AI-powered semantic understanding of each lead, account and buying group.
- AI decisioning. Engage and qualify buyers based on semantic profiles — profiles that use AI to unify and convert siloed data into strategic business-ready insights.
- Dynamic journeys. Use agentic AI to create personalised omnichannel journeys that autonomously adapt based on the behaviours of each lead, account and buying group.
- One-to-one personalisation. Create more engaging content for each lead, account and buying group using a continuously updated semantic profile that provides deeper insights.
Deliver consistency across channels.
Use a shared AI decisioning engine to orchestrate connected experiences across marketing, advertising and sales channels.
- Marketing channels. Engage buyers across email, web, landing pages, AI chat and more — including integrated campaigns, programmes and channels linked to Marketo Engage.
- Paid media channels. Activate paid media audiences in specific journey stages based on connected marketing activity.
- Real-time orchestration. Automate journey progression using real-time engagement triggers, qualification scoring and an extensive library of journey actions.
Scale business development engagement using shared AI decisioning.
Empower business development teams with autonomous AI prospecting tools that leverage the same semantic profiles as your marketing.
- AI workspace. Consolidate business development activities and teams into a single agentic user interface for inbound and outbound work.
- Agentic discovery and outreach. Identify selling opportunities and prioritise outbound engagement sequences based on an AI-powered semantic understanding of people and accounts.
- Meeting preparation and coaching. Give teams AI-powered insights and context to prepare them for meetings and provide ongoing support during web chat conversations.
Analyse performance in minutes, instead of weeks.
Surface engagement insights using first-party intent signals powered by a continuous semantic understanding of each profile.
- Intelligent insights dashboard. Use AI-generated insights and turn-key dashboards to quickly analyse engagement results and identify bottlenecks.
- AI-powered first-party intent data. Prioritise your optimisation efforts using an AI-powered contextual understanding of your first-party data, including profile data and journey performance.
- Journey and channel performance dashboards. Understand which sales and marketing experiences are driving the most conversions by determining the effectiveness of each channel across journeys.
Enhance targeting with continuous context.
Create and activate audiences of leads, accounts and buying groups based on AI-generated narratives for each buyer.
- Semantic profiling. Let AI generate a continuous and fully contextual profile of each person inside your database for more precise and accurate audience discovery and targeting
- Marketo Engage audiences. Power AI decisioning using first- and third-party marketing automation data, including integrated CRM data.
- Adobe Real-time CDP B2B Edition audiences. Power AI optimisation using unified data from multiple data sources from across your enterprise.
The Adobe advantage.
AI decisioning and personalisation
Evolve beyond rules-based campaign logic to AI-led journeys that adapt based on continuous semantic profiling.
Omnichannel orchestration
Connect inbound and outbound channels in a single journey canvas using a shared AI decisioning engine.
Account and buying group precision
Generate and qualify demand with lead, account and buying group context.
Autonomous qualification
Co-ordinate marketing and business development outreach with shared AI decisioning and insights.
Adobe Journey Optimizer B2B Edition use cases
Identify buying groups
Assess marketing engagement by defining buying groups for specific products across target accounts.
Personalise buying group journeys
Create intelligent journeys that precisely target buyers’ individual needs using generative AI.
Increase pipeline quality
Maximise marketing and sales impact with insights and automations that increase buying group engagement.
Accelerate sales cycles
Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.
Let us show you the full power of Adobe Journey Optimizer B2B Edition.
