Adobe Journey Optimizer B2B Edition is a first-of-its-kind application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle.
Journey Optimizer B2B Edition uses AI to intelligently engage and qualify buying groups within target accounts. It lets your teams generate higher quality pipeline, design better acquisition, expansion and retention strategies and creates shared insights across sales and marketing teams.
Discover and prioritise buying groups for specific products in seconds using AI-powered insights based on first-party intent data.
Use AI to quickly build and personalise journeys for accounts and buying groups across paid and owned channels to increase engagement while automating the qualification process.
Refine content and messaging for individual buying group members with AI to scale personalised account-based experiences.
Collaborate with sales using shared account and buying group insights to accelerate qualification.
Use turnkey dashboards to analyse the account and buying group journeys, generating the most marketing-qualified buying groups, to help optimise resources more precisely and show marketing’s impact on the pipeline.
Assess marketing engagement by defining buying groups for specific products across target accounts.
Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.
Maximise the impact and ROI of marketing’s contribution to sales with insights that help you to increase buying group engagement and automations.
Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.
Include “buying group” as a first-class data object to unlock unique functionalities, including support for multiple buying groups per account.
Link each buying group to a specific product offer to align your demand generation and pipeline creation with your company’s go-to-market motions.
Upgrade your marketing-qualified leads and accounts to marketing-qualified buying groups to build a stronger pipeline with sales.
Leverage Adobe AI Assistant and generative experience models to boost the efficiency and accuracy of buying group creation, qualification, journeys and insights.
Scale your account and buying group journeys using the same data, infrastructure and connectivity that powers the rest of your Adobe and non-Adobe applications.
Pair Adobe Journey Optimizer B2B Edition with these additional Adobe products for enhanced demand generation capabilities and faster revenue growth.
