Adobe Firefly Custom Models
Train Firefly generative AI models using your brand assets.
With Firefly Custom Models, you can unleash your teams’ creativity while consistently maintaining your brand’s look and feel.
Watch overview | Watch overview Adobe Firefly Custom Models Contact sales | Contact Sales for more information about Custom Models
Now available: Firefly Custom Models in Adobe Photoshop.
Bring your brand into Photoshop. Create on-brand images, explore variations, accelerate production and keep your teams aligned from first concept to ready-to‑deliver assets.
Empower every team to create content that’s true to your brand.
- Easy self-serve model training
- On-brand content at scale
- Integrated workflows
- Enterprise-grade security & governance
Build models with a simple, self-serve experience.
Train commercially safe Adobe Firefly generative AI models using a small set of your brand-approved assets to create content for specific audiences and channels.
- Preview, test and refine models to ensure content matches your brand and vision.
- Share and manage custom models across your organisation to streamline teamwork and maintain brand consistency.
- Tailor content using advanced style capabilities, including composition reference, style reference and effects presets.
Scale on-brand content creation.
Help creative and marketing teams quickly produce high-quality campaign assets, localised variations and channel-specific content while maintaining brand consistency.
- Scale high-quality, production-ready images with unparalleled brand consistency.
- Quickly adapt assets for specific regions, audiences, events, seasons and platforms.
- Shorten time to market with efficient creative and production workflows.
Create on-brand content in the tools your teams already use.
Firefly Custom Models bring your brand identity into every creative workflow, so teams can produce consistent content at any scale.
- Quickly create and iterate in your brand style, from the first idea to the final concept, with custom models in the Adobe Firefly web app and Adobe Firefly Boards.
- Create production-ready assets with AI that knows your brand, directly in Photoshop.
- Automate brand-consistent asset production at the scale campaigns demand with Firefly Creative Production for Enterprise (coming soon) and the Firefly Custom Models API.
- Leverage custom models in Adobe GenStudio for Performance Marketing to create and activate personalised content for targeted campaigns.
- Empower marketers to confidently create and adapt assets with custom models in Adobe Express.
Protect brand integrity with enterprise-grade guardrails.
Easily deploy specific models to designated team members to safeguard your brand.
- Keep content secure with custom models that are only available to your organisation.
- Trust that your enterprise content will never be used to train Adobe’s foundational Firefly generative AI models.
- Manage access, training, review and usage controls across teams and workflows to ensure the right users create aligned brand and campaign content.
- Publish with confidence knowing content credentials are attached to every generated asset to help promote transparency and recognise image sources.
Use Firefly Custom Models to create the visual foundation for your marketing activities.
Leading enterprises use Firefly Custom Models to generate images aligned with campaign styles, global brand guidelines and character themes. Teams deliver banner ads, social media posts, paid media ads, webpage hero images, packaging, avatars and more with ease.
Extend photoshoots with uniform visuals.
Maintain brand consistency across touchpoints, including web, paid media, emails and social.
Generate captivating characters.
Create characters, mascots and avatars that fit a consistent aesthetic and drive engagement.
Create on-brand icons and illustrations.
Build libraries of tailored, brand-inspired images for a cohesive brand experience.
Learn more | Learn more about creating icons and illustrations use case
Localise and personalise asset backgrounds.
Empower distributed teams to create images for social media and advertisements that reflect local cultures while staying true to your overall brand.
Deliver on-brand omnichannel experiences.
Make your global brand style consistent across all markets and channels — from packaging to advertisements.
Accelerate design and ideation.
Inspire creativity and streamline conceptualisation while maintaining brand consistency.
Some of the world’s biggest brands use Firefly Custom Models to scale on-brand content.
Questions? We have answers.
Let us show you the full power of Adobe Firefly Custom Models.
