Find the right audience faster.
Describe who you want to reach. Coworker analyses customer data and audience composition, identifies segment overlap and delivers a ready-to-use audience that’s already sized and validated.
Agentic intelligence. Your enterprise context.
Coworker autonomously executes complex marketing workflows by learning how your team works across the full marketing function, navigating blockers on its own and never acting without your approval.
Go from idea to full journey in minutes.
Start with a goal — such as improving onboarding or reducing basket abandonment. Coworker identifies the audience, recommends a journey structure, flags potential issues and refines the journey until you approve it.
Get deep insights using simple requests.
Review performance across channels, understand trends and turn a whole quarter’s worth of data into a stakeholder-ready summary — complete with recommendations and visualisations.
Understand the why behind what happened.
Ask why engagement dropped, why an audience grew or what's driving campaign performance. Coworker investigates your data to surface likely causes and recommends the next steps, saving you from digging through dashboards.
Improve marketing with regular health checks across the customer experience.
Get an instant overview of how datasets, schemas, audiences, journeys and destinations connect. Coworker can summarise your programmes, highlight gaps and recommend actions.
From conversation to orchestrated action.
Coworker's technology learns, adapts and recovers as it works. See how it works.
Memory & learning
Error recovery
Human checkpoints
Governance
Learn more about Adobe CX Enterprise Coworker.
Adobe CX Enterprise Coworker FAQs.
AI marketing workflow automation uses artificial intelligence to handle repetitive, rules-based marketing tasks (like routing requests, creating campaigns from briefs or triggering journeys), so teams can focus on strategy and creativity instead of manual operations.
Coworker streamlines end-to-end marketing work by acting as an AI teammate that supports campaigns, automates approvals and handoffs and surfaces real-time insights. It helps teams launch faster, reduce errors and keep projects on time and on budget while maintaining governance and auditability.
It can automate campaign and project set-up, intake and routing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting and basic analytics and insights across channels.
Traditional agents complete singular tasks using question-and-answer interactions. Coworker is able to take multiple actions after a goal and parameters have been defined. Acting as an AI teammate embedded within planning, production and workflow tools, it can help teams execute customer experience orchestration tasks across the entire customer lifecycle.
The orchestration layer behind Coworker is CX enterprise harness—an evolution of Adobe Experience Platform Agent Orchestrator. This architecture combines LLM reasoning with skills to guide execution and task delegation until a goal is achieved. It is integrated across Adobe applications and designed to interoperate with other agentic systems.
Adobe’s specialised agents and skills are complementary to Coworker. They provide the blueprint for agentic execution of specific tasks such as audience creation, journey optimisation and gathering insights, while Coworker serves as the team captain, orchestrating customer experience tasks across tools and marketers. With skills, customers can tailor the steps for specific tasks, enabling Coworker to operate with persistent agency defined by marketers.
Let us show you the full power of Adobe CX Enterprise Coworker.
title
Adobe CX Enterprise Coworker.
CardDescription
Make smarter marketing decisions and optimise customer experiences at scale with Adobe CX Enterprise Coworker.
cardDate
2026-04-20
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page; caas:products/cx-enterprise-coworker
Let’s talk about what Adobe CX Enterprise Coworker can do for your business.
