HOW WE HELP WITH B2B MARKETING

Drive growth and B2B marketing impact with Adobe

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What we offer

Lead management, ABM and attribution

Sales and marketing alignment

Equip sales with leads, insight and relevant content

Personalised cross-channel engagement

Intelligent nurture at every stage

B2B analytics and attribution

Understand the journey and optimise marketing

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What we offer

Lead and account-based engagement, sales alignment and attribution at scale

Today's B2B buyer expects only relevant and personalised experiences. And today’s B2B marketer needs more agility, flexibility and creativity than ever

This is where Adobe comes in. Here’s how.

Learn why we’re named a Leader in B2B marketing automation

Gartner named us a Leader in their 2021 Magic Quadrant™ for B2B Marketing Automation Platforms. Learn more about our strengths in the full report.

Sales and Marketing alignment

Equip sales with prioritised leads, customer insights and relevant content

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data and efficient workflows.

This teamwork between sales and marketing will help to create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.

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Personalised account-based marketing

Intelligent nurture at every stage of the customer journey

When it comes to engaging with a buying team, personalisation for each member is how you'll stand out. With Adobe, you'll get more reach, more agility and better results.

With predictive content and A/B testing, you’ll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

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B2B analytics and Attribution

Understand the journey to optimise your marketing

Gain a complete view of every B2B buyer’s journey, including online and off-line touchpoints and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue and which ones are not.

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CUSTOMER STORY

Panasonic logo

“That’s what personalisation looks like in B2B marketing—the ability to roll out creative content in a way that’s highly targeted and relevant.”

Joerg Hufschmid
Marketing Manager, Panasonic Business Europe


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