A marketer with personalised catalogue and easy purchasing options

B2B Web and Commerce Solutions

Increase B2B sales with convenient self-service tools.

Buyers want a frictionless way to research new products and services before purchasing. With Adobe, B2B companies can create engaging brand experiences for even the most complex buyer relationships.

Establish digital-first relationships with your business customers.

Upgrade your B2B digital experiences.

Deliver personalised online experiences for pre- and post-sale conversations. Document-based authoring and AI agents simplify the publishing process, making it easy for teams to deliver content that resonates.

Get user-friendly publishing tools. Increase productivity with flexible authoring tools — including document-based authoring — to extend web collaboration beyond the developer.
Accelerate web development. Move away from linear development so you can spend less time writing code and more time building new and improved experiences for all of your customer segments.
Test and optimise continuously. Simplify experimentation and quickly test without the need for additional development cycles or integration of third-party vendors.

Learn about Adobe Experience Manager Sites

High-performing marketing asset on marquee landing page

Automate personalised commerce — from lead to conversion.

Use generative AI models that integrate account profile data to personalise digital shop fronts with unique product catalogues and role-based pricing.

Increase B2B sales and loyalty. Upgrade the purchasing experience with digital sales portals built for complex accounts, multiple buyers and customised configuration options.
Enhance sales with high-performing digital shop fronts. Quickly launch immersive, self-service shop fronts with prebuilt components that are already optimised to drive organic traffic.
Personalise every interaction. Deliver relevant content and promotions by using AI to personalise the customer experience based on site search, browsing and product recommendations — all in real time.

Learn about Adobe Commerce

Improve customer success through impactful learning paths.

Effortlessly design engaging, on-brand learning experiences to keep customers engaged and informed. With Adobe, you can easily empower customer success and enhance enablement programmes.

Unify learning experiences. Make learning content easily accessible no matter where your users are, online or off-line. Deliver content natively within your existing apps or websites to make the learning experience seamless and engaging.
Personalise enablement. Leverage AI and machine learning (ML) to create unique learning experiences for each user — ensuring that engaging, valuable courses are always front and centre.
Guide learning journeys. Design optimal learning paths to help customers, sales and partners master skills through an easy, online experience.

Learn about Adobe Learning Manager

B2B web and commerce are powered by these Adobe products.

Adobe Experience Manager Sites

Adobe Commerce

Adobe Learning Manager

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“We’ve been able to democratise the publishing process with Experience Manager. We now have tools where the owners of content can make updates themselves. They don’t have to rely on a web team to publish content for them.”

Carmen True, Vice President of Marketing
Qualcomm
Read Qualcomm’s story

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Grow your B2B sales and business impact through self-service tools.

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Let customers easily find what they need in personalised portals, customised content and easy learning pathways from Adobe web and commerce solutions.

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2025-03-18

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