ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES

Adaptive journeys

Adapt to customer behaviour and maintain one-to-one personalised experiences across channels by designing complex journeys and tailored content in seconds using AI.

Journey Agent

Empower your teams with agentic AI that quickly creates, analyses and optimises multitouch journeys at scale in seconds.

Journey ideation and creation. Prompt the agent to quickly translate marketing briefs into complex, multistep journeys with the right events, conditions and actions that are ready to configure.
Intelligent decisioning. Automate routeing with AI-driven decisioning that reduces manual rule set-up, enables reusable frameworks and ensures real-time, context-aware routeing during journey execution.
On-demand journey insights. Enter simple prompts to surface journey metrics and trends for improved agility as markets shift.
Proactive optimisation. Monitor scheduled and live journeys to detect anomalies, then receive AI-recommended actions to resolve conflicts as well as improve performance.
Conversational help. Get best practices and contextual guidance in real time from a virtual marketing coach to design your journeys faster.

Digital overlay of prompts creating a multistep journey, audience segment and personalised content.

Learn more about Journey Agent.

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Journey management

Design highly personalised, multi-step journeys for each buying group member according to their role, account, product interest and more with the Journey Agent. Use these journeys to automate and scale precise engagement and buying group qualification.

Lead Journeys. Engage, convert and qualify individual leads as potential contacts and buying group members for your account and buying group journeys.
Account journey. Automate engagement and operational workflows with known contacts associated to target accounts to streamline account-based marketing pipeline.
Buying Group Journeys. Automate engagement with specific buying group member interested in specific products within your target accounts for more precise, higher quality pipeline.
Unified Journey Canvas. Use an intuitive journey canvas to quickly visualise and sequence sales, marketing and paid media engagement across multiple channels — all in one place.
Journey paths. Split your journey paths by account or person to organise different experiences for contacts associated with multiple buying groups within the same account audience.

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Content Agent

Empower marketers to create and optimise content for campaigns with agentic AI that quickly recommends brand content to use within seconds.

Cross-channel content generation. Automatically create on-brand copies for multiple channels tailored to a specific target audience or industry from content briefs.
Personalised and optimised content. Generate audience-specific variants from high-performing past content to drive engagement.
Test-ready content variations. Produce A/B and multivariate testing variations for campaign optimisation.
Dynamic content blocks. Leverage AI tokens to create adaptable content elements.

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A B2B Journey conditional configuration for a data storage specialist buying group beside a content preview for a personalised webinar email.

Dynamic personalisation

Deliver content and personalised messaging for each buying group member based on their role, account, product interest and more to offer a one-to-one buying experience.

Conditional content. Customise specific email components to personalise email copy and imagery to better align with recipient’s profile attributes and behavioural data.
Dynamic messaging. Adjust snippets of messaging across channels using individual, account, buying group, sales opportunity, product interest and other B2B data.
Adobe Marketo Engage personalisation tokens. Leverage existing personalisation tokens from Marketo Engage in the Journey Optimizer B2B Edition email designer to customise the experience based on marketing automation data.

Learn how to use adaptive journey features.

Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guide.

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Orchestrate cross-channel B2B journeys with robust automation tools.

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Deliver personalised journeys for buying group members using generative AI and journey management capabilities in Adobe Journey Optimizer B2B Edition.

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2026-01-31

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